V12 Data Appoints New COO and CFO

Omnichannel data company V12 Data announced that it has named Saša Zorovic to the c-suite posts of Chief Operating Officer and Chief Financial Officer. In these new roles, Saša will oversee V12 Data's technology, operations, human resources and finance teams and develop strategies to structure and operate the company for maximum success.

“Saša is a highly-decorated finance and operations executive and leader who is uniquely qualified to drive strategic growth with a laser-focus on operational excellence,” said Anders Ekman, CEO, V12 Data. “I have tremendous confidence in his ability to align V12 Data's world-class data solutions with industry-leading best practices to drive our industry leadership.”

Prior to joining V12 Data, Zorovic held an executive role at technology company PTC where he served as VP of Finance, Operations, and Strategic Planning for the Internet of Things division. During his career tenure, Zorovic has served in numerous leadership positions, including Chairman and CFO for Aseptia, Inc. and CEO of Bloomberg DataConnect. Prior to that, Zorovic founded Datalette, a company that was subsequently acquired by Bloomberg. Saša has an MBA from Stanford Business School, a PhD in Engineering-Economic Systems from Stanford, and an AB from Harvard.

“V12 Data is quickly establishing a strong market position as a leader in providing rich acquisition data solutions and highly targeted audiences that deliver both breadth and depth,” said Zorovic. “Delivering sustainable, profitable growth and investor returns is a focus for me, and I do so through strategic planning and establishment of optimal processes and systems. I am incredibly energized to help lead V12 Data to its next phase of innovation tied with operational excellence.”

As an omnichannel data company, V12 Data combines rich data assets with robust technology with the aim of providing brands with a seamless and connected customer view.