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IoT in E-Commerce: Analyzing Favorable Opportunities

By Special Guest
Yana Yelina, Tech Journalist, EffectiveSoft
May 01, 2017

A broad array of headlines features IoT (Internet of Things), outlining exciting possibilities of this technology implementation. IoT devices help to enhance productivity giving the considerable advantage to companies of all sizes, including online businesses.

IoT-enabled objects successfully exchange data with other devices and the Internet, bringing beneficial and pleasant changes to businessmen who run e-stores.

Considering the popularity of shopping on the web, it is evident that online businesses intent to adopt smart custom e-commerce solutions and employ IoT to outstand and entice more customers.

Inventory management
As the owner of an online shop, you should have control of items that leave the warehouse and those that come in. IoT sensors and RFID tags can give a helpful hand in this regard and ease business operations. With these objects you are able to efficiently manage the inventory in real time and streamline the needed processes releasing you from the necessity to employ an additional person for tracking incoming and outgoing goods.

Moreover, IoT objects gather and automatically send relevant and fresh data on the items you offer (product type, expiration date, manufacturer information, etc.) to the ERP system with no delay.

Logistics management
Logistics management becomes easier with IoT. Thus, cloud-based GPS and RFID technologies are able to provide you with data on identity, location, traffic conditions, and other tracking information. The generated data can help automate shipping and delivery processes by predicting arrival time periods and let avoid losing/misplacing shipments. Furthermore, IoT allows supervising other essential features, for instance, temperature and speed.

As a result of the above-mentioned tools implementation, you get better customer satisfaction (thanks to the automated delivery process), save fuel costs, ensure temperature stability, reduce unexpected costs (related to items losses), and optimize your vehicle routes.  

Marketing perks
It’s also worth mentioning that IoT creates possibilities for promotions when it comes to selling not just via the Internet, but also in physical shops. In 2012, Meat Pack, a shoe retailer, created Hijack, which used GPS tracking technology to recognize Meat Pack’s sneaker-heads entering a rival’s store and started a special promotion – ‘a discount countdown’, according to which the customer could get a 99 percent discount, but with a catch: the discount decreased by 1 percent per second until the client reached one of the Meat Pack shops.

Customer experience
By engaging DaaS providers, e-shops’ owners can collect additional data that allow them to better understand their clients via the analysis of social media pages and forums and deliver more customized and personalized services.

About the Author: Yana Yelina is a Tech Journalist at EffectiveSoft, a custom software development company with 250+ specialists. Yana contributes to ITProPortal, Business2Community, IoT Journal, ERE Media, Virtual Strategy, and more. In her articles she covers IoT, cybersecurity, healthcare, HR, social media and marketing, e-commerce, finances, etc. You can reach Yana at: Yana.Yelina@effective-soft.com, LinkedIn or Twitter.




Edited by Ken Briodagh


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