Menu

M2M FEATURE NEWS

Let the Games Begin - NFC Payments at the Olympics

By Carl Ford October 19, 2011

According to Marketing Week, Visa Europe and Samsung are in talks with several banks and carriers to enable them to sell an NFC phone for the 2012 Olympic Games.

The purpose of this phone is to include an application that is branded by Visa and Samsung as sponsors of the 2012 Olympic Games.

Samsung already has several phones in the market that are available with near field communications based on their own chips.

The point is to make mobile payments for applications available at the Games.

“The ‘Olympics Phone’ will let users make mobile payments via an?app embedded on the device that communicates with compatible tills via the NFC technology standard.”

While the existing phones are based on Android that support NFC, it may be that this phone, due out later this year will be built on Samsung’s OS Bada.

The system is designed to allow you to use a PIN, but it is an optional security function. It is unclear from the write up if this will be enabled for both debit- and credit-based accounts.

To promote the use of the phone, an expectation exists that major sports figures will be given the phones to use throughout the games.

Combined with its ability to enable digital signs, we could see some very interesting strategies and personally, I think Samsung could do much more with this system.

The combination of Samsung display screens and perhaps their video conferencing system, the VC240, could be a great way to connect call center and family to the impulse buyer.

This sounds like an interesting application, but given the crowds at the Olympics, the biggest problem may be getting near the field.



Carl Ford is a partner at Crossfire Media.

Edited by Jennifer Russell

Partner, Crossfire Media

SHARE THIS ARTICLE
Related Articles

Verizon, Qualcomm and Novatel Collaborate on 5G NR mmWave Trials and Deployment

By: Ken Briodagh    10/18/2017

New partners commit to a common mobile and fixed 3GPP compliant specification for 28 GHz and 39 GHz mmWave spectrum bands

Read More

CENTRI Announces IoT Advanced Security for Arm Mbed

By: Ken Briodagh    10/17/2017

CENTRI, a provider of IoT security, has announced that its Internet of Things Advanced Security (IoTAS) now supports the Arm Mbed IoT Device Platform.

Read More

Samsung Image Sensors Bring New Attributes to IoT Applications

By: Ken Briodagh    10/12/2017

Samsung releases ISOCELL Fast 2L9 with Dual Pixel technology and ISOCELL Slim 2X7 with Tetracell technology

Read More

Laird Brings Bluetooth Dual-Mode to HCI Modules

By: Ken Briodagh    10/12/2017

In a recent release, global technology company Laird has announced a new line of Bluetooth-qualified Class 1 HCI modules for rapid enablement of Bluet…

Read More

Partners Senet and G+D Mobile Security to Bolster LoRaWAN Security

By: Ken Briodagh    10/12/2017

G+D Mobile Security and Senet plan to cooperate to strengthen security of LoRaWAN connectivity across the whole IoT ecosystem.

Read More