Menu

M2M FEATURE NEWS

Let the Games Begin - NFC Payments at the Olympics

By Carl Ford October 19, 2011

According to Marketing Week, Visa Europe and Samsung are in talks with several banks and carriers to enable them to sell an NFC phone for the 2012 Olympic Games.

The purpose of this phone is to include an application that is branded by Visa and Samsung as sponsors of the 2012 Olympic Games.

Samsung already has several phones in the market that are available with near field communications based on their own chips.

The point is to make mobile payments for applications available at the Games.

“The ‘Olympics Phone’ will let users make mobile payments via an?app embedded on the device that communicates with compatible tills via the NFC technology standard.”

While the existing phones are based on Android that support NFC, it may be that this phone, due out later this year will be built on Samsung’s OS Bada.

The system is designed to allow you to use a PIN, but it is an optional security function. It is unclear from the write up if this will be enabled for both debit- and credit-based accounts.

To promote the use of the phone, an expectation exists that major sports figures will be given the phones to use throughout the games.

Combined with its ability to enable digital signs, we could see some very interesting strategies and personally, I think Samsung could do much more with this system.

The combination of Samsung display screens and perhaps their video conferencing system, the VC240, could be a great way to connect call center and family to the impulse buyer.

This sounds like an interesting application, but given the crowds at the Olympics, the biggest problem may be getting near the field.



Carl Ford is a partner at Crossfire Media.

Edited by Jennifer Russell

Partner, Crossfire Media

SHARE THIS ARTICLE
Related Articles

IoT Partnership: Uponer and Belkin Join Forces to Build Phyn

By: Ken Briodagh    5/27/2016

The partnership trend gows ever more solid and promising every day, and the newest evidence comes in the form of a new intelligent water management sy…

Read More

Back to Basics: RFID and the IoT

By: Chrissie Cluney    5/24/2016

Companies seeking to engage in data collection for the IoT would be well served by remembering such simple technological solutions as RFID.

Read More

John Deere to Field Factory Upgrade with Telit

By: Ken Briodagh    5/18/2016

John Deere, the greenest of all tractor and outdoor equipment companies, has selected Telit, a IoT implementation company, to implement its deviceWISE…

Read More

IoT Partnership Economy Grows with myDevices and Actility Team Up

By: Ken Briodagh    5/11/2016

Actility, a Low Power Wide Area Network (LPWAN) devleoper, and myDevices, maker of the Cayenne IoT project builder, on May 10 announced a technology p…

Read More

Verizon Selects Gemalto for 4G LTE Services

By: Ken Briodagh    5/9/2016

The IoT Partnership economy just keeps growing and progressing, which I support because it makes me look like I know what I'm talking about. To contin…

Read More