Menu

M2M FEATURE NEWS

Let the Games Begin - NFC Payments at the Olympics

By Carl Ford October 19, 2011

According to Marketing Week, Visa Europe and Samsung are in talks with several banks and carriers to enable them to sell an NFC phone for the 2012 Olympic Games.

The purpose of this phone is to include an application that is branded by Visa and Samsung as sponsors of the 2012 Olympic Games.

Samsung already has several phones in the market that are available with near field communications based on their own chips.

The point is to make mobile payments for applications available at the Games.

“The ‘Olympics Phone’ will let users make mobile payments via an?app embedded on the device that communicates with compatible tills via the NFC technology standard.”

While the existing phones are based on Android that support NFC, it may be that this phone, due out later this year will be built on Samsung’s OS Bada.

The system is designed to allow you to use a PIN, but it is an optional security function. It is unclear from the write up if this will be enabled for both debit- and credit-based accounts.

To promote the use of the phone, an expectation exists that major sports figures will be given the phones to use throughout the games.

Combined with its ability to enable digital signs, we could see some very interesting strategies and personally, I think Samsung could do much more with this system.

The combination of Samsung display screens and perhaps their video conferencing system, the VC240, could be a great way to connect call center and family to the impulse buyer.

This sounds like an interesting application, but given the crowds at the Olympics, the biggest problem may be getting near the field.



Carl Ford is a partner at Crossfire Media.

Edited by Jennifer Russell

Partner, Crossfire Media

SHARE THIS ARTICLE
Related Articles

HashiCorp and Microsoft to Extend Multi-Year Collaboration

By: Ken Briodagh    8/17/2017

HashiCorp and Microsoft Work to Deepen Terraform Support for Cloud Infrastructure Provisioning on Azure

Read More

Pegasystems and Accenture Join Forces to Improve Customer Engagement

By: Chrissie Cluney    8/16/2017

Are you a Communications Servicer Provider who's looking to assist your customers with the latest cloud-based solution?

Read More

Cambium Networks Launches Wireless Broadband Epmp Bridge-In-A-Box

By: Ken Briodagh    8/10/2017

Cambium solution provides 200 Mbps high-speed connectivity in the unlicensed spectrum that spans up to 10 miles.

Read More

Survey Highlights Short Range Wireless Deployment Challenges for IoT

By: Ken Briodagh    8/10/2017

In a recent B2B technology survey of 455 U.S.-based companies in nine vertical markets, ABI Research is announcing its finding that almost 70 percent …

Read More

Peregrine Semiconductor Announces New Engineering Product Marketing VPs

By: Ken Briodagh    8/8/2017

Keith Bargroff Promoted to Lead Peregrine's Global Team of Engineers and Sumit Tomar Hired to Spearhead Product Marketing at Peregrine

Read More