Aisle411 Acquires WiLocate's Indoor Location Positioning Technology Assets to Expand its In-Store Navigation Portfolio

By Madhubanti Rudra September 21, 2012

Mobile technology has changed the way we shop at the stores and retailers are on the lookout for solutions that would increase the customer engagement. Responding to the retailers’ demands for in-store navigation solutions that enhance the customers’ in-store shopping experience, the mobile retail navigation service provider aisle411 has incorporated indoor positioning technology into its in-store search and navigation solutions.

The recent acquisition of WiLocate, an indoor geo-location firm, has enabled the company to introduce this technology enhancement. In addition of acquiring WiLocate’s positioning technology assets, aisle411 also put its claim on several patent pending technologies, as part of the acquisition deal.

aisle411’s comprehensive in-store search and navigation solution supports iOS and Android devices and covers more than 9,000 US locations. With an aim to take its service to the next level, the company sought to provide the largest coverage and best experience to mobile users by combining indoor positioning with indoor map and search technology.

Leveraging WiLocate's positioning technology, aisle411 can now deliver accurate user location data to mobile devices, including Android and iOS devices, on top of its established indoor map and search solution. The enhancement is expected to provide users with a previously unseen level of in-store engagement.

WiLocate's positioning solution leverages a building's existing Wi-Fi infrastructure and sensor information from mobile devices, such as data provided by the gyroscope and compass, to deliver precise location information indoors without the need for any specialized hardware or additional infrastructure.

“Mobile technology is drastically transforming the in-store experience as retailers look to engage shoppers in new and innovative ways. While we believe a hybrid of technologies will come together to deliver an optimal indoor navigation solution, this new technology adds to the growing portfolio of positioning technology, in-store search and indoor map solutions aisle411 provides,” CEO of aisle411, Nathan Pettyjohn explained in a statement.

“aisle411's indoor location positioning technology is a hybrid software-only solution that complements existing and emerging Wi-Fi, Bluetooth and sensor based solutions. The addition of these innovative technologies will provide an unparalleled in-store shopping experience for our retail partners and their shoppers,” VP of Location Services at aisle411 Kris Kolodziej noted in a statement.

Earlier this month, aisle4111 announced the appointment of Kris Kolodziej as vice president of location services.

Want to learn more about M2M technologies? Don’t miss the M2M Evolution Conference, collocated with ITEXPO West 2012 taking place Oct. 2-5, in Austin, TX.  Stay in touch with everything happening at M2M Evolution Conference. Follow us on Twitter.

Edited by Brooke Neuman

IoTevolutionworld Contributor

Related Articles

Hillcrest Labs Push Wearables to Next Level with MotionEngine

By: Ken Briodagh    9/29/2015

Today's wearable device manufacturers must piece together disparate, component-level software to create sensor-based devices, often at the expense of …

Read More

A Day Made of Glass: Corning Revolutionizes Technology

By: Special Guest    9/29/2015

Glass has become not only something one can look through, but also vital to how we communicate, survive, and strive in this technologically-driven wor…

Read More

Time to Protect Edge Devices from Targeted Attacks

By: Ken Briodagh    9/28/2015

One of the key weaknesses in the IoT is at the edge, where the devices that collect data really live. Now, two vendors have teamed up to close that vu…

Read More

Cisco Connected Pasta Brings CPG into the IoT

By: Ken Briodagh    9/28/2015

The idea of tracking the food supply chain is very much in the wheelhouse of the IoT, which is why the Food Safety Modernization Act (FSMA) is likely …

Read More

Module Company u-blox to Release Cat-1 Solutions Starting Next Month

By: Paula Bernier    9/23/2015

Swiss company u-blox this month announced new modules supporting LTE Cat-1 for the Internet of Things.

Read More