Menu

M2M FEATURE NEWS

Aisle411 Acquires WiLocate's Indoor Location Positioning Technology Assets to Expand its In-Store Navigation Portfolio

By Madhubanti Rudra September 21, 2012

Mobile technology has changed the way we shop at the stores and retailers are on the lookout for solutions that would increase the customer engagement. Responding to the retailers’ demands for in-store navigation solutions that enhance the customers’ in-store shopping experience, the mobile retail navigation service provider aisle411 has incorporated indoor positioning technology into its in-store search and navigation solutions.

The recent acquisition of WiLocate, an indoor geo-location firm, has enabled the company to introduce this technology enhancement. In addition of acquiring WiLocate’s positioning technology assets, aisle411 also put its claim on several patent pending technologies, as part of the acquisition deal.

aisle411’s comprehensive in-store search and navigation solution supports iOS and Android devices and covers more than 9,000 US locations. With an aim to take its service to the next level, the company sought to provide the largest coverage and best experience to mobile users by combining indoor positioning with indoor map and search technology.

Leveraging WiLocate's positioning technology, aisle411 can now deliver accurate user location data to mobile devices, including Android and iOS devices, on top of its established indoor map and search solution. The enhancement is expected to provide users with a previously unseen level of in-store engagement.

WiLocate's positioning solution leverages a building's existing Wi-Fi infrastructure and sensor information from mobile devices, such as data provided by the gyroscope and compass, to deliver precise location information indoors without the need for any specialized hardware or additional infrastructure.

“Mobile technology is drastically transforming the in-store experience as retailers look to engage shoppers in new and innovative ways. While we believe a hybrid of technologies will come together to deliver an optimal indoor navigation solution, this new technology adds to the growing portfolio of positioning technology, in-store search and indoor map solutions aisle411 provides,” CEO of aisle411, Nathan Pettyjohn explained in a statement.

“aisle411's indoor location positioning technology is a hybrid software-only solution that complements existing and emerging Wi-Fi, Bluetooth and sensor based solutions. The addition of these innovative technologies will provide an unparalleled in-store shopping experience for our retail partners and their shoppers,” VP of Location Services at aisle411 Kris Kolodziej noted in a statement.

Earlier this month, aisle4111 announced the appointment of Kris Kolodziej as vice president of location services.

Want to learn more about M2M technologies? Don’t miss the M2M Evolution Conference, collocated with ITEXPO West 2012 taking place Oct. 2-5, in Austin, TX.  Stay in touch with everything happening at M2M Evolution Conference. Follow us on Twitter.




Edited by Brooke Neuman

IoTevolutionworld Contributor

SHARE THIS ARTICLE
Related Articles

Pod Solutions and Subex to Provide Security for IoT Billing and Connectivity

By: Ken Briodagh    2/22/2018

Subex Limited, a telecom analytics solution provider, has been selected by Pod Solutions, a division of Pod Group, to implement its IoT Security Solut…

Read More

Christian Olivier Named President of Sigfox USA

By: Ken Briodagh    2/21/2018

Sigfox, an international Internet of Things (IoT) connectivity provider, recently announced Christian Olivier will become President of Sigfox USA.

Read More

Semtech and Lacuna Sending LoRaWAN Messages from Space

By: Ken Briodagh    2/15/2018

Lacuna Space extends LoRaWAN network global coverage with satellite connectivity

Read More

InfluxData Raises Millions to Accelerate Growth with Database Platform

By: Ken Briodagh    2/13/2018

$35 Million Series C Financing Led by Sapphire Ventures to Expand Company's Next-Generation Monitoring, Analytics and IoT Apps

Read More

Transducer Sensors Suffer Security Risks Based on Physics, Not Malware

By: Special Guest    2/9/2018

Transducers gather data from the physical world, such as light, sound, vibration, heat, and pressure and convert that information into electrical impu…

Read More