Sprinting to Get the Velocity Right in the Car

By Carl Ford December 05, 2012

At the LA Auto Show last week, Sprint Velocity was revealed along with the first in car deployment s with Chrysler.   It’s a good demo and well worth your time to read, but it’s actually not about the car, it’s about the personalization.

At DevCon5 we talked about personal agents and the trends to give contextual information based on your preferences. These preferences go way beyond the personal navigation systems, by blending the phone and car to deliver more coherent experiences.

More importantly they add elements of infotainment and some tools that will be valuable for the whole family. The fact that the car supports Wi-Fi is appealing to me since most long trips are now associated with the family staying connected while I drive.

As opposed to “the pledge” to not text and drive, Sprint is demoing voice recognition associated with the car. I will say that Sprint’s navigation app is one of the best I have experienced.

So all of this is cool, but the more important part of this is why Sprint is doing this. The relationship to Chrysler is a starting point and we know the automakers have had several missteps in deployments of these solutions.  

Most of these systems have had vision, but not much execution. Delivering the personalization with voice recognition is part of the curation phase that we should expect to see in our everyday life. 

You can sort of see the need for this already as the filters we have today are not particularly good at isolating the drivel from the essential. 

Spring Velocity is a good place to highlight where personal agents are going to be maximized. No one is going to make the case that distracting the driver is a good idea. So this is a place where the agents should be on maximum.

Sprint makes the case that this is a system that adds value after it leaves the show room. I think the drivers will agree.

Edited by Stefanie Mosca

Partner, Crossfire Media

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