Vivante Technology Powers Advanced Driver Assistance Systems

By Colleen Lynch December 12, 2012

Today, December 12, the Vivante Corporation revealed that various top tier OEMs have widely adopted the company’s cores to power the next generation of computer vision applications used for advanced driver assistance systems (ADAS).

The real-time systems focus on safety for occupants, pedestrians and surrounding vehicles by combining all sorts of methods and tools, including cameras, sensors, GPS, and RADAR.

ADAS are used to monitor, predict and prevent accidents in most cars on the market today, including BMW and Ford, but until now Vivante has not had much of a hand in the products.

“We are proud to partner with Freescale’s automotive team to bring leading safety and computer vision features to the next generation of cars,” said Wei-Jin Dai, president and CEO of Vivante, in a statement.

Dan Loop, of Freescale’s semiconductor i.MX automotive product marketing, explained the

reasoning behind the adoption of Vivante’s graphics and computing technologies.  He said, “We definitely see OpenCL gaining momentum as the industry emphasizes safety, features, and convenience. One reason for this rapid adoption of new safety features is the traction OpenCL is getting from OEMs and developers. The programmability and speed-up of some critical computer vision algorithms on the GPGPU provides significant performance gains and power savings over DSPs and CPUS.”

Dai then added, “OpenCL on the GPU has now become a fundamental part of the latest heterogeneous computer architectures. ADAS is one key area where the jump from GPU research exercise to real world implementation has been made.”

According to ABI Research from 2011, the global ADAS market value will hit $130 billion by 2016. In a separate report, ABI Research states, “Moving ADAS from niche to mass market: Europe is witnessing a surge in the availability of ADAS, reflecting the joint efforts of the automotive industry and European governments to improve safety and enhance driver comfort.”

Although this report focused on the EU, the United States is in much the same situation. With this in mind, Vivante’s new dealings with Freescale and ADAS could be greatly profitable, and beneficial to all involved—especially customers.

“Using the OpenCL solution available in the i.MX 6 platform, our customers optimize their algorithms for hybrid systems to take full advantage of the GPU as well as the CPU,” added Loop.

Edited by Jamie Epstein

IoTevolutionworld Contributor

Related Articles

Hillcrest Labs Push Wearables to Next Level with MotionEngine

By: Ken Briodagh    9/29/2015

Today's wearable device manufacturers must piece together disparate, component-level software to create sensor-based devices, often at the expense of …

Read More

A Day Made of Glass: Corning Revolutionizes Technology

By: Special Guest    9/29/2015

Glass has become not only something one can look through, but also vital to how we communicate, survive, and strive in this technologically-driven wor…

Read More

Time to Protect Edge Devices from Targeted Attacks

By: Ken Briodagh    9/28/2015

One of the key weaknesses in the IoT is at the edge, where the devices that collect data really live. Now, two vendors have teamed up to close that vu…

Read More

Cisco Connected Pasta Brings CPG into the IoT

By: Ken Briodagh    9/28/2015

The idea of tracking the food supply chain is very much in the wheelhouse of the IoT, which is why the Food Safety Modernization Act (FSMA) is likely …

Read More

Module Company u-blox to Release Cat-1 Solutions Starting Next Month

By: Paula Bernier    9/23/2015

Swiss company u-blox this month announced new modules supporting LTE Cat-1 for the Internet of Things.

Read More