Menu

M2M FEATURE NEWS

M2M Meets Social Networks

By Bob Emmerson January 15, 2013

Adegu Canada has developed a wireless instant marketing and advertising platform, branded waveNconnect, which links to social media networks such as Facebook, Twitter and Linkedin.   Basically it’s a marketing tool that enables on-the-spot marketing and advertisement.  That’s the spin.

This is how it would typically work at an expo. Visitors’ badges that are given at the check-in desk carry a bar code sticker or they may have an embedded RFID chip. Customized stickers that employ the well known “Like” image are positioned on the products’ display stand, as shown here. 

Tapping the badge generates a like message.

When the visitor taps the badge on the stand a wireless link is established and a message is sent immediately to the relevant social media site. The message would identify the product and tell that person’s friends that he/she likes it. The exhibitor will also be informed about the various “likes”. Access to the platform can also be enabled via NFC enabled mobile phones. There is an app for Android devices: iPhones don’t do NFC.

It’s a simple concept, but potentially a very powerful marketing tool because of the viral effect, as shown here. 

Viral messaging is amazingly effective. It’s the high-tech equivalent to word-of-mouth recommendations. 

Usage of the solution’s front end is simple, but there is a lot of functionality in the back end and more is in the pipeline. For example, there is an administrator panel that manages machines, cards and posts and a marketing survey tool that does interactive reporting, notifications of e-mails, numbers of shares, post clicks by country, etc. 

The back-end also provides the customer with powerful editable parameters that customers can manage themselves for marketing campaigns, e.g. the posted messages. Changes to these parameters can be updated on the spot. Customer can also re-configure the same device for different social media networks.




Edited by Brooke Neuman

TMC European Editor

SHARE THIS ARTICLE
Related Articles

3DSignals and SAMSON Announce New Strategic Partnership

By: Ken Briodagh    3/29/2017

In a recent announcement, SAMSON, maker and developer of control valve technology, has said it will invest in and leverage sound-based predictive main…

Read More

FreeWave Technologies Teams Up with Alliance Corporation

By: Ken Briodagh    3/29/2017

FreeWave Technologies, a provider of industrial, secure Machine to Machine (M2M) and Industrial Internet of Things (IIoT) wireless networking solution…

Read More

SuperCom Wins $3.7 Million National Electronic Monitoring Contract in Czech Republic

By: Ken Briodagh    3/20/2017

SuperCom, a global provider of secure solutions for the e-Government, Public Safety, HealthCare, and Finance sectors, has recently announced that its …

Read More

u-blox Joins IoT M2M Council to Reach IoT Buyers

By: Ken Briodagh    3/16/2017

In a recent announcement, Swiss company u-blox, a global developer of wireless and positioning modules and chips for embedded IoT applications, said i…

Read More

ZOOStock Announces M2M Agreement with NetComm Wireless

By: Ken Briodagh    3/15/2017

According to a recent announcement, Australian data communications company NetComm Wireless Limited has reached an agreement with Spanish distributor …

Read More