Menu

M2M FEATURE NEWS

Telenity Enables M2M, Location Based Ads at MWC2013

By Rich Tehrani February 28, 2013

This originally appeared on Rich Tehrani’s Communications and Technology Blog.

There is big news this week out of Monroe, Conn-based Telenity here at Mobile World Congress 2013 with the company's new M2M and LBS solutions. On the M2M front, the company has announced m2mConnect - which handles connectivity management of M2M devices. The idea here is to auto-provision, activate, monitor and diagnose M2M solutions in the lowest-cost way possible. 

As Dr. Gurol Akman, VTO and EVP of R&D explains, M2M customers are very low ARPU and you have to ensure you minimize your support cost.

m2mEnable on the other hand is a service which allows collaboration of market players such as those who provide sensors, devices, connectivity, transport of information over the network, and of course the applications which makes use of the data.

M2M is a very rich technology applying to many markets, but for now Telenity is focusing on a few of them such as automotive, smart meters and healthcare.

In other show news, the company has a series of location-based announcements including the Canvas SmartLBA, which handles advertisement targeting. The solution is complete with APIs as well as Web portals for partners, subscribers, administrators and customer care. Moreover, it includes support for various charging models and OSS enablers, which integrate with network management systems. Finally, there is an innovative solution which tracks the locations and travel patterns of high-ARPU customers allowing a carrier to ensure its network coverage is in-line with profit potential. 

Akman also mentioned the company's inclusion of subscriber consent management capabilities through its Canvas ConsentManager which, as the name implies, allows carriers to ensure compliance with privacy wishes and regulations.




Edited by Brooke Neuman

CEO, Group Editor-in-Chief, TMC

SHARE THIS ARTICLE
Related Articles

IoT Developers Celebrate Earth Day by Saving the World

By: Ken Briodagh    4/22/2015

It's Earth Day, a day set aside to remind everyone that we should probably put some effort into not ruining the one planet we have available, and the …

Read More

Kii and Haltian Team up to Tap IoT for Cloud

By: Ken Briodagh    4/21/2015

Cloud platform provider Kii and Finnish wireless device provider Haltian announced on April 21 that they would collaborate together to create state-of…

Read More

What Does the IoT Cost? Now We Can Find Out

By: Ken Briodagh    4/21/2015

With all this talk of what can be connected to the IoT and how it can be done, almost no one seems to be concerned with how much all this is going to …

Read More

IoT Evolution Week in Review: Microsoft, Cisco, Novatel

By: Ken Briodagh    4/18/2015

What a crazy week here at the Evolution offices. The first thing you must have noticed is that we have launched our new look and new home at IoTEvolut…

Read More

Security Leaders Say Beware the Internet of Evil Things

By: Ken Briodagh    4/17/2015

A new report released on April 15 by Pwnie Express, a remote security monitoring vendor, warns about the risks inherent in the so-called "Internet of …

Read More