Menu

M2M FEATURE NEWS

Internet of Things a Tough Sell to Households

By David Delony December 02, 2013

More and more consumers are embracing the Internet of Things, but they’re making it clear they want an Internet of cheap things. This has been the year of connected devices; countless companies have announced or released products meant to make everything from toilet paper rolls to refrigerators part of the Internet of Everything, but are consumers keeping up? Are they even interested in connecting everyday things?

Recent research by Zonoff found that over 55 percent of people surveyed want connected devices to save money on their energy bills. They wanted to have their lights turn off and on at certain times automatically and they wanted smart thermostats like those from Nest to save money on their heating bills.

With the focus on saving money, 48.6 of consumers didn’t really care where they bought their devices from, but 27.2 percent of them preferred big box retailers.

They also didn’t want the devices to cost too much, either. The highest most of them were willing to pay for smart devices was between $100 and $500. In addition, 45.4 percent of potential customers preferred to install the devices by themselves with a simple “plug and play” installation, compared with 26.2 percent who wanted a professional installation.

Another major barrier to adoption is the perception of devices like smart thermostats as an expensive luxury item, as 49.2 percent of respondents said.

Despite the difficulties in selling the Internet of Things to consumers, Trend Micro, a provider of security software, sees it as the future.

“With cloud-based technology, most of what was considered to be science fiction is now a reality, or soon will be," said Rik Ferguson, global vice president of security research, Trend Micro. "This trend will only gain momentum as technology continues to proliferate society and, as a result, data security will be paramount. It's important to be aware of this reality in order to prepare now.”

The company has released a series of videos showing life in the year 2020, with ubiquitous M2M technology.




Edited by Rachel Ramsey

Contributing Writer

SHARE THIS ARTICLE
Related Articles

SoftBank Partners with Cradlepoint, Creates Japan's First 'Interprise' Network

By: Special Guest    7/27/2016

What makes this innovation important is that the connectivity extends across all fixed and mobile domains, including branch offices, mobile workers, c…

Read More

New Microchip Demo Platform Boasts Lowest Power BLE Sensor Node

By: Ken Briodagh    7/25/2016

Microchip Technology, a microcontroller, mixed-signal, analog and Flash-IP solutions provider, is claiming that it has the world's lowest-power Blueto…

Read More

Ingenu Announces Intellect IoT Platform

By: Ken Briodagh    7/20/2016

At the IoT Evolution Expo, IoT machine connectivity company Ingenu announced its brand new Intellect platform at the Battle of the Platforms.

Read More

Pitney Bowes Introduces SmartLink, Adds Cloud

By: Ken Briodagh    7/20/2016

Pitney Bowes, a global technology company that's made major moves into IoT this year, has announced the launch of the SmartLink device, a solution des…

Read More

Act Locally, Think Globally: A Practical Way to Look at IoT Opportunities in Retail

By: Special Guest    7/19/2016

Last week at the IoT Evolution Conference we caught up with Andy Asava, founder and CEO, Qualesce, a software development and systems integration comp…

Read More