Internet of Things a Tough Sell to Households

By David Delony December 02, 2013

More and more consumers are embracing the Internet of Things, but they’re making it clear they want an Internet of cheap things. This has been the year of connected devices; countless companies have announced or released products meant to make everything from toilet paper rolls to refrigerators part of the Internet of Everything, but are consumers keeping up? Are they even interested in connecting everyday things?

Recent research by Zonoff found that over 55 percent of people surveyed want connected devices to save money on their energy bills. They wanted to have their lights turn off and on at certain times automatically and they wanted smart thermostats like those from Nest to save money on their heating bills.

With the focus on saving money, 48.6 of consumers didn’t really care where they bought their devices from, but 27.2 percent of them preferred big box retailers.

They also didn’t want the devices to cost too much, either. The highest most of them were willing to pay for smart devices was between $100 and $500. In addition, 45.4 percent of potential customers preferred to install the devices by themselves with a simple “plug and play” installation, compared with 26.2 percent who wanted a professional installation.

Another major barrier to adoption is the perception of devices like smart thermostats as an expensive luxury item, as 49.2 percent of respondents said.

Despite the difficulties in selling the Internet of Things to consumers, Trend Micro, a provider of security software, sees it as the future.

“With cloud-based technology, most of what was considered to be science fiction is now a reality, or soon will be," said Rik Ferguson, global vice president of security research, Trend Micro. "This trend will only gain momentum as technology continues to proliferate society and, as a result, data security will be paramount. It's important to be aware of this reality in order to prepare now.”

The company has released a series of videos showing life in the year 2020, with ubiquitous M2M technology.

Edited by Rachel Ramsey

Contributing Writer

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