CEVA Appoints Ran Soffer as Vice President of Marketing and Corporate Development

According to a recent announcement, CEVA, a licensor of signal processing IP for smarter, connected devices, has appointed Ran Soffer as its new Vice President of marketing and corporate development for the company. He is a semiconductor industry veteran with more than 20 years of senior management experience in positions at companies from the startup level through to Fortune 500 enterprises. Soffer brings his vast experience to the marketing and corporate development roles at CEVA, where he will join the executive management team. As part of this team, he will be responsible for the company's overall growth strategy moving forward, including M&A.

Soffer most recently served as the General Manager of the Microwave Business Unit at Broadcom, following its acquisition of Provigent in 2011, where he served as Vice President of Marketing and Product Management. He also served as Director of Product Management for Metalink and in various engineering and leadership positions at Motorola, Redux and ECI. Soffer earned and holds an M.B.A, an M.S. and a B.S. in Electrical Engineering from the Israel Institute of Technology.

“We warmly welcome Ran to CEVA's executive team,” said Gideon Wertheizer, CEO of CEVA. “His extensive industry experience and strategic vision will prove invaluable as we seek to leverage on our business success and customer base to expand our market reach and product portfolio.”

“As someone who has worked successfully with CEVA as a customer, I am thrilled to join such an innovative technology company and become part of the leadership team,” said Soffer. “I have watched CEVA evolve into a leading, multi-faceted signal processing IP house and look forward to capitalizing on this to further expand and diversify CEVA's business.”