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Mattel Introduces Connected Children's Room with Microsoft and Qualcomm at CES

By Ken Briodagh January 06, 2017

Mattel’s nabi brand is set to release its latest product at CES: Aristotle. The company said that it is a connected kids’ room platform that was developed with Microsoft, Qualcomm Technologies, and Silk Labs. It is designed to be a voice activated, AI-driven platform tailored to aid parents and use AI-driven technology to make it easier for them to protect, develop, and nurture their children. Mattel will debut the Aristotle at retail in summer 2017 for $299.

Aristotle is designed to comfort, entertain, teach, and assist during each development state from infancy to adolescence. In building Aristotle, nabi brand focused on security, privacy, and intuitive ease of use. To that end, Aristotle has been designed with security top of mind, with special attention to COPPA compliance measures and how data is collected, transferred, and stored.

The platform's Artificial Intelligence will utilize three distinct AI engines, including Microsoft Cognitive Services and the Silk Intelligence Platform.  These multi-levels of AI enable Aristotle to learn patterns and autonomously act upon user habits to aid in child development and learning.  Aristotle's AI will also have a unique personality that will appeal to parents and kids.

“Raising kids can be hectic and we saw a need for an IoT system that simplifies the complex and dynamic lives of families, while providing them with peace of mind,” said Jim Mitchell, VP and GM, nabi. “Our goal with the launch of Aristotle is to provide parents with a platform that simplifies parenting, while helping them nurture, teach, and protect their young ones.”

nabi has worked with several partners including Silk Labs, BabyCenter, Little Pim, iHeart Radio, FEN Learning, and Tipitap, whose child development/parenting advice, learning, music entertainment, books and game content can be instantly accessed through the Aristotle hub and corresponding Aristotle app.  A software development kit (SDK) will enable additional applications to be developed from partners that will enable Aristotle to learn and perform more skills that further simplify and enhance the lives of parents and kids.

“Mattel chose Microsoft as an enterprise grade technology partner to help empower their digital transformation,” said Sam George, Director, Microsoft Azure IoT, Microsoft. “The technologies that Mattel is leveraging, from Azure IoT Suite, to the Cortana Intelligence Suite to cutting edge Cognitive Services, are enabling a business revolution across industries.  We're excited to help Mattel accelerate Aristotle's introduction to the market and value our collaboration with them.”




Edited by Alicia Young

Editorial Director

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