AT&T and Jaguar Land Rover Enter Agreement to Connect Vehicles

AT&T and Jaguar Land Rover North America are bringing high speed internet to Jaguar Land Rover vehicles in the United States and Canada as a part of a new multi-year agreement. AT&T connectivity will power Jaguar Land Rover’s infotainment features, including a Wi-Fi hot spot, connected navigation and a suite of apps.

AT&T began offering wireless connectivity in the Range Rover and Range Rover Sport models this month, and will follow with more Jaguar and Land Rover models later this year.

Jaguar Land Rover customers can share data among phones, tablets and vehicles now with AT&T Mobile Share Value. Adding vehicles to a Mobile Share Value plan is $10 per month.

“We’re thrilled to work with Jaguar Land Rover to deliver a connected experience in cars for drivers and passengers,” said Chris Penrose, SVP, IoT, AT&T Mobility. “Our Mobile Share Value and other data plans give Jaguar Land Rover customers flexible options to stay connected while on the road.”

This is not the first Connected Car play for AT&T. In 2014, the company launched two major initiatives in the connected car space. The first was a connected car innovation center in Atlanta, called the AT&T Drive Studio. The second was a global automotive solution and development platform, AT&T Drive. Drive Studio features a working lab where developers build and exhibit their latest innovations, and where AT&T works directly with companies and responds to automakers’ opportunities.

The Drive connected car platform is designed to be modular and flexible enough to help car makers build as-needed solutions for the marketplace. Auto makers can choose the services and capabilities that are important to them. They can add features for connectivity, billing, data analytics and infotainment.

AT&T was the first major wireless carrier to launch a global SIM platform for cars. In the second quarter of 2015, AT&T added 1.4 million connected devices. Of those devices, nearly 1 million were connected cars.