Menu

SMART TRANSPORT FEATURE NEWS

Amazon Reveals Prime Air Drone in Thanksgiving Surprise

By Ken Briodagh December 01, 2015

Amazon’s Prime Air program is really leading the way in development for the autonomous, commercial drone industry, so the announcement of the new prototype is pretty cool.

Getting (former) Top Gear host Jeremy Clarkson to help is very cool. The Amazon Prime Air video announcement offered a vision of the “not-too-distant future” when the company’s delivery drones could save a little girl’s day. The delivery drones will (the company said) have a15-mile range, can drop packages on the doorstep in 30 minutes and can sense their environment so they will avoid potential obstacles like hot air balloons, or whatever is up there.

It finds its landing spot thanks to a simple Amazon-logo pad on the grass, lands, and spits the package out of its belly. Then, a vertical takeoff and back into the wild blue yonder to head home, avoiding the Red Baron on the way, I expect.

Amazon has had permission from the FAA to fly its drones for research purposes, but hasn’t granted to company any rights to fly them commercially yet. Some folks are saying it wouldn’t be wise to hold your breath.

And I’m one of them.

Don’t get me wrong – I love this idea. I want a drone to bring me magic packages from the sky, and I want it yesterday. What I also want is to know that someone with all the technological savvy of, well, me, can’t just shoot it down, or put a net over it, or hack its GPS software in order to steal my package someplace along the 15-mile journey from the fulfillment center to my house.

Amazon Prime Air is a little like colonizing the moon, then. It seems like a really fun and cool thing to do. Until you really start thinking about it. 




Edited by Kyle Piscioniere

Editorial Director

SHARE THIS ARTICLE
Related Articles

CalAmp Takes Equity Stake in ThinxNet

By: Ken Briodagh    9/21/2017

Connected car and telematics synergies drive investment and enable growth

Read More

SAS Optimizes IIoT Software for Connected Transportation

By: Ken Briodagh    9/19/2017

Asset-intensive industries need to ensure that those assets experience as little downtime as possible to maximize profits, while maintaining safety fo…

Read More

What Should the Auto Industry Do About New European Data Rules?

By: Special Guest    9/14/2017

In just nine months -- May of 2018 -- the EU's new General Data Protection Regulation (GDPR) goes into effect and many car-related companies, like tho…

Read More

CalAmp And Car Security Partner on Connected Car in Latin America

By: Ken Briodagh    9/14/2017

CalAmp's Vehicle Risk Management Services for Insurance Companies and Consumers is now available in Latin America

Read More

Cog Systems Names immixGroup Distributor to U.S. Government for Secure Software

By: Ken Briodagh    9/6/2017

Cog Systems, maker of secure solutions for the connected world, has aligned with immixGroup as its public sector distributor.

Read More