CES News: ON Semiconductor Licenses Platform from CEVA for Automotive ADAS

By Ken Briodagh January 04, 2017

And the CES Connected Transportation hits keep on coming. According to an announcement, CEVA, a licensor of signal processing IP for smart connected devices, has issued a license to ON Semiconductor for its imaging and vision platform. ON will use the platform for its automotive advanced driver assistance (ADAS) product lines, leveraging the vision processing IP to enhance its products with new image processing capabilities and incorporate embedded intelligence and machine learning into its ADAS roadmap.

“The automotive industry requires cost- and power-efficient vision-based ADAS solutions to address the growing end-customer demand and safety regulations across all tiers of the automotive industry,” said Ross Jatou, VP and GM, Automotive Solutions Division, ON Semiconductor. “CEVA's industry-leading vision processing IP provides us with a comprehensive solution that enables us to integrate a host of innovative and intelligent system features into our ADAS product offerings.”

The role of intelligent vision processors in automotive safety systems continues to evolve at a rapid pace. With advanced safety features set to be adopted across all price points of the automotive market, there is a strong demand for more cost-effective, flexible and scalable vision architectures. Efficient vision processing addresses computationally-intensive imaging and machine learning use cases, including better low light processing and the ability to run more powerful deep neural networks that can provide the accuracy and performance of active safety systems.

“ON Semiconductor is a recognized leader in high-performance image sensors for the automotive market, and their selection of our vision platform is a strong endorsement of our vision IP for ADAS,” said Gideon Wertheizer, CEO, CEVA. “Their deep knowledge of automakers' stringent requirements for performance, safety and reliability positions ON Semiconductor well to further extend their leadership in image sensors with the addition of our vision processing IP.”

For developers of Advanced Driver Assistance Systems, an ISO 26262 compliant safety design package is available for the CEVA vision processors that enables customers to achieve their desired level of safety certification. 

Edited by Alicia Young

Editorial Director

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