Menu

SMART TRANSPORT FEATURE NEWS

CES News: ON Semiconductor Licenses Platform from CEVA for Automotive ADAS

By Ken Briodagh January 04, 2017

And the CES Connected Transportation hits keep on coming. According to an announcement, CEVA, a licensor of signal processing IP for smart connected devices, has issued a license to ON Semiconductor for its imaging and vision platform. ON will use the platform for its automotive advanced driver assistance (ADAS) product lines, leveraging the vision processing IP to enhance its products with new image processing capabilities and incorporate embedded intelligence and machine learning into its ADAS roadmap.

“The automotive industry requires cost- and power-efficient vision-based ADAS solutions to address the growing end-customer demand and safety regulations across all tiers of the automotive industry,” said Ross Jatou, VP and GM, Automotive Solutions Division, ON Semiconductor. “CEVA's industry-leading vision processing IP provides us with a comprehensive solution that enables us to integrate a host of innovative and intelligent system features into our ADAS product offerings.”

The role of intelligent vision processors in automotive safety systems continues to evolve at a rapid pace. With advanced safety features set to be adopted across all price points of the automotive market, there is a strong demand for more cost-effective, flexible and scalable vision architectures. Efficient vision processing addresses computationally-intensive imaging and machine learning use cases, including better low light processing and the ability to run more powerful deep neural networks that can provide the accuracy and performance of active safety systems.

“ON Semiconductor is a recognized leader in high-performance image sensors for the automotive market, and their selection of our vision platform is a strong endorsement of our vision IP for ADAS,” said Gideon Wertheizer, CEO, CEVA. “Their deep knowledge of automakers' stringent requirements for performance, safety and reliability positions ON Semiconductor well to further extend their leadership in image sensors with the addition of our vision processing IP.”

For developers of Advanced Driver Assistance Systems, an ISO 26262 compliant safety design package is available for the CEVA vision processors that enables customers to achieve their desired level of safety certification. 




Edited by Alicia Young

Editorial Director

SHARE THIS ARTICLE
Related Articles

IBM and The Weather Company to Improve Flight Operations with Data

By: Ken Briodagh    8/16/2017

The Weather Company, an IBM Business, recently announced that it is enhancing its global flight operations solution WSI Fusion, with live flight track…

Read More

Kritek and Skyline Partner Up to Make Turnkey Smart City Solutions

By: Ken Briodagh    8/16/2017

Kritek and Skyline Products have announced a strategic partnership to Klover-enable Skyline's signs, and offer new turnkey, smart city solutions toget…

Read More

Supply Chain: Key Players Focus on Mergers and Acquisitions, Says TMR

By: Ken Briodagh    8/9/2017

A recent report by Transparency Market Research has put the focus on Mergers and Acquisitions for growth in the Supply Chain and logistics industries.

Read More

IBM X-Force Red Launches New Services for Automotive Industry

By: Ken Briodagh    7/26/2017

IBM Security recently announced the launch of two new security testing practice areas focused on automotive security and the Internet of Things (IoT).

Read More

BPI Network Study Says Global Maritime Shipping Industry is on Edge of Digitization Revolution

By: Ken Briodagh    6/20/2017

Global maritime shipping industry at the tipping point of digitization, still needs better data sharing and collaboration, says BPI Network study repo…

Read More