Openwave Mobility (News - Alert) today announced that three tier 1 operators, which it declined to name, have deployed its subscriber data management solutions.
“Farsighted mobile operators understand that IoT will continue to generate a flood of devices, or so called users, for service providers,” said Indranil Chatterjee, vice president strategy and marketing at Openwave Mobility. “They are starting to plan how best to manage the ever growing scale of users and how they can store, manage and monetize it. We are thrilled that our SDM solutions have been globally embraced by leading tier 1 operators in North America, Europe and Japan. In fact, one of the tier 1 operators has deployed our fully virtualized SDM solution in their private cloud to scale up and manage hundreds of millions of IoT end points.”
In an interview with me last week at TMC (News - Alert) Editor’s Day Silicon Valley, Chatterjee said Openwave Mobility’s all software solution helps mobile service providers manage and monetize their mobile data traffic, which will grow 10 times between now and 2020 and of which video represents 50 to 60 percent. Openwave Mobility also allows for subscriber data management. Infonetics Research (News - Alert) says the worldwide SDM market is now worth at least $1.4 billion, having grown 29 percent between 2013 and 2014.
Allot, Citrix (News - Alert), and Ericsson are the companies that Openwave Mobility considers to be its closest competitors, said Chatterjee. Openwave Mobility’s software first looks at the traffic to see if it is audio, video, or web traffic. If it’s video, it infers the resolution of the video based on heuristics. Then it intelligently applies enforcement techniques on the video. The company considers quality of experience to be its differentiator because, Chatterjee said, the above process works better than “brute force optimization,” which he said degrades experience.
Chatterjee also talked about Openwave Mobility’s recently released Secure Traffic Manager, which allows for the management of secure video. Secure traffic today makes up about half of mobile data traffic, he said, adding that Netflix and YouTube (News - Alert) are going secure. The Secure Traffic Manager, he explained, reduces congestion and latency for secure traffic, which is important because user abandonment is high when videos stall.
Openwave Mobility is the first to market with a secure traffic solution, according to Chatterjee. That’s important, he noted, because in the next 24 months secure traffic will comprise 80 percent of mobile data traffic.