In a recent announcement, Litmus Automation, an Internet of Things (IoT) platform provider, has said it is expanding into Japan with the addition of a local Country Manager, Venu Sathiraju. Litmus has achieved early success in Japan with Fortune 500 customers, including Nissan, taking advantage of the company’s next generation IoT solution. With the new hire, Litmus Automation will work to expand their support and pipeline in Japan to help more enterprise customers connect and manage complex and distributed systems.
“Japan offers a key expansion opportunity for us based on its economic makeup and the strength of the manufacturing and automotive industry,” said Vatsal Shah, CEO and Co-founder, Litmus Automation. “As demonstrated by our early marquee clients worldwide, Nissan and Renault, there is a desire for our products in the Japanese market and we are pleased to expand our efforts to meet demand. Venu is a seasoned business development executive and has a large network of business contacts in Japan.”
Sathiraju has more than 25 years of experience in strategic sales, business development and enterprise IT product management including key positions at Cisco, IBM (News - Alert) and BT Global Services. He has extensive experience building businesses for enterprise solutions in Japan and the rest of Asia Pacific and has successfully helped launch many new companies and products in the region.
“Litmus Automation has a great IoT Middleware solution that I believe will allow Japanese companies to quickly realize the full potential of connected industrial and transportation solutions. The pain points that have been inhibiting deployment of IoT solutions, especially with many legacy devices in Japan, can now be addressed with Loop,” said Sathiraju. “I am thrilled to join Litmus Automation and I look forward to making Litmus' Loop platform an integral solution component for our customers and partners in Japan.”