Menu

IoT FEATURE NEWS

OpenMarket and Ecrio Offer Application-to-Person Messaging for IoT

By

In a recent release, OpenMarket, a mobile messaging company, and Ecrio, a supplier of Communication Platform as a Service (CPaaS) that is certified for IMS and RCS Networks, together announced that they have delivered the first U.S. operator-based Rich Communication Services (RCS) Application-to-Person (A2P) proof of concept demonstration of Internet of Things (IoT) use cases running on T-Mobile's network.

The pair is calling RCS the next evolution of SMS with its support of message delivery, read receipts, video, pictures, and GIF sharing. OpenMarket and Ecrio are working to showcase how brands will be able to leverage RCS A2P messaging on T-Mobile's network to provide a better mobile messaging experience for their customers. T-Mobile has long been a leader in RCS, and currently has the largest active base of RCS subscribers in the U.S.

“We are thrilled to be working with Ecrio and T-Mobile to bring RCS A2P messaging to both businesses and consumers,” said Jay Emmet, General Manager, OpenMarket. “Brands are clearly responding to RCS and we are excited to help them deliver higher-value interactions and superior customer experiences.”

IoT business providers are seeking to deliver a simpler and better user experience for mobile consumers. Since over 90 percent of SMS messages are read within three minutes of opening, text messaging has been shown to be a preferred communications channel by consumers. IoT use cases for security, lighting and heating control, and other IoT connected home devices, will be able to use RCS messaging to send high resolution pictures, animated gifs or videos to consumers so they can quickly visualize data and view what is happening – all from their native mobile messaging inbox.

“We are very pleased to have certified our RCS compliant CPaaS with T-Mobile, to enable the feature-rich RCS A2P messaging without any change in the operator infrastructure,” said Michel Gannage, Founder and CEO of Ecrio. “With the OpenMarket partnership, businesses and brands can now serve consumers via next generation  mobile messaging, creating a superior experience and increasing customer engagement and loyalty.” 



Editorial Director

SHARE THIS ARTICLE
Related Articles

IoT and Digital Tools Change Company Operations during COVID-19

By: Special Guest    10/14/2020

It comes as no surprise that COVID-19 is changing the way that companies operate. What is surprising, though, is that the pandemic has increased the s…

Read More

New IoT E-Commerce Site Launches

By: Ken Briodagh    10/12/2020

Cal-Chip Connected Devices (CCCD) recently launched its Internet of Things (IoT) e-commerce site, according to an announcement.

Read More

IoT Time Podcast S.5 Ep.37 Cradlepoint

By: Ken Briodagh    10/8/2020

In this episode of IoT Time Podcast, Ken Briodagh sits down with Todd Krautkremer of Cradlepoint, to talk about how the world and the IoT industry are…

Read More

Ordr IoT Discovery Spotlight Program to Uncover Shadow IoT

By: Ken Briodagh    10/7/2020

Enterprise IoT security company Ordr offers new core software with cloud-managed zero-touch provisioning sensor for simplified deployments

Read More

Radix IoT Platform Launched Through Combination of BitBox and Mango IoT

By: Ken Briodagh    10/6/2020

Radix IoT recently announced the launch of its new IoT platform for remote monitoring, process management, and data aggregation intelligence for opera…

Read More