While the global IoT market has been growing at an exceptional pace – it’s expected to hit upwards of a $3 trillion market by 2030 – Latin America and the Caribbean (LAC) represents some of the most urbanized regions in the world, with more than 80% of LAC citizens living in urban cities. As one IoT expert describes, “There are numerous opportunities for huge IoT solutions to be applied in support of LAC city sustainability, connectivity, public safety, and delivery of citizen services. IoT technologies can help to enhance the region’s urban mobility, business productivity and transportation, as well as improve energy and environmental management across the region to make cities more livable, environmentally sustainable, and efficient.”
That said, the IoT expansion in LAC isn’t without its logistical roadblocks. (e.g. a lack of sufficient digital infrastructure, human capital shortages, data privacy and security concerns, widespread access to mobile internet, and high initial investments required for capital-intensive IoT ventures to lift off)
So, organizations must enter this conversation delicately and with a realistic balance of both immediate IoT ambition and understandable slowdown potential in mind. Such is the case with Airgain, Inc., its teams laser-focused on simplifying wireless connectivity solutions, as well as complex antenna design, end-device certified modems, software-agnostic asset trackers and more. Airgain creates and delivers embedded components and integrated systems around the globe, and it now seems like it’s time for Airgain’s market expansion into LAC.
To accomplish this, Airgain has partnered with Lotier International. Lotier specializes in developing dynamic business opportunities for high-tech and telecommunications products and services in high-growth emerging markets.
That, in the context of this news story, pertains precisely to LAC.
Specifically, Lotier will help develop business for Airgain’s core products and services in LAC, as well as introduce Airgain’s Lantern FWA devices and Lighthouse Smart Network Repeaters to the region’s telecommunications companies, each of which serve tens of millions of customers.
“In Latin America, the potential for growth is immense,” said Brian Critchfield, Vice President of Global Marketing at Airgain. “Telecom operators and IoT-driven companies in Brazil and Argentina alone represent millions of potential customers, all of whom are hungry for simplified wireless connectivity. Lotier is helping us fast-track the business development process with their extensive networks throughout Latin America so we may gain instant traction. The single-source nature of our offering helps position us well to deliver innovation, performance and flexibility to this exciting market and Lotier is the right partner to help us accomplish this.”
Anwar Nassar, CEO of Lotier International, is on the same page as Critchfield. “As an industry leader in developing actionable opportunities for high-tech and telecommunications products and services in LAC and Iberia,” Nassar explained, “we are thrilled about this opportunity to increase the awareness and adoption of Airgain’s innovative products in the Latin American market. Airgain is unique in its broad portfolio of products, from its embedded modems and antennas to its asset trackers and 5G connectivity devices. Airgain’s differentiated products give us a unique offering to work with, and we have the regional expertise to penetrate the enterprise 5G market in Brazil and the rest of the region. This really is the ideal partnership for us.”