Soracom is serving over 20,000 companies, including everything from small businesses (including start-ups) to enterprises (including Toyota). Their goal is to reduce the obstacles to success by providing their customers with IoT solutions that are easy to build, operate, and scale.
With that in mind, one of the first things to do is to enable a Single Pane of Glass capability for IoT SIMs using the SGP32 standard. They are building the Connectivity Hypervisor platform for general release at the end of this fiscal year. The platform will give IoT deployments unprecedented flexibility and control over cellular connectivity. Soracom will use the platform to support a demonstration project with Toyota Motor Corporation as specified by the Automotive Edge Computing Consortium.
“For globally deployed products, the ability to dynamically control connectivity is no longer a luxury; it’s a strategic necessity,” said Kenta Yasukawa, CTO and Co-founder of Soracom. “Connectivity Hypervisor marks an evolution in Soracom’ s role, from simply providing connections to enabling intelligent connectivity management that adapts to each customer’s unique operational needs.”
Among the features that Connectivity Hypervisor will have is a pre-installed Soracom profile upon activation, which then will switch to the most appropriate local or use-case-specific profile based on deployment region or application requirements. This capability supports:
Now, given the Connectivity Hyperscaler initiative is designed to enable more flexibility, the addition of Intelisys as a partner makes sense at a number of levels. First it allows Soracom to be a connectivity supplier (including satellite) to the community gathered around Intelisys. Secondly the deal aims to enable time to market for new revenue opportunities, particularly with security and out-of-band management. Soracom also grants channel partners (such as the 1,500+ resellers on Intelisys) access to a robust suite of connectivity tools including device management, advanced data routing, packet capture, real-time network analytics, and secure traffic management.
"Soracom is committed to providing partners with the support, tools, and technology they need to make cellular connectivity deliver real business value for customers," said Richard Halliday, Head of Sales, Partnerships & Technical Services, Americas Region, Soracom. "Partnering with Intelisys opens the door for their extensive network of technology advisors to solve complex customer problems with our advanced global IoT coverage, single-platform management, and cloud integration capabilities to businesses worldwide. Together, we’re making it easier for partners to innovate, grow, and thrive in the connected world."
"At Intelisys, we are focused on providing our partners with the best possible tools to drive innovation and success," said Paul Constantine, EVP, Supplier Services, Intelisys. "Collaborating with Soracom allows us to deliver comprehensive global and remote connectivity, empowering our partners to capture new opportunities and meet the evolving needs of their customers."
But wait, there’s more.
Expanding on the answer to the question, “What’s Next?” Soracom’s new vision for growth is to make things happen in IoT, AI, and beyond. This moves them from being a "You Create, We Connect" cloud connectivity provider to an applications model based on vertical markets, such as agriculture, energy, healthcare, payments, retail, and transportation.
Speaking from the keynote stage at Soracom Discovery 2025, Soracom CEO and co-founder Ken Tamagawa reflected on 10 years of growth as he announced the company's new global mantra, “Making Things Happen, For a World That Works Together.”
Their customers now have a “full partner empowering [them] to create new applications, improve user experiences, and increase enterprise value.”
Servicing over one million devices, Soracom’ s expanded portfolio of customers and partners serve global enterprises, including Hitachi (News - Alert), Nicigas, Sony, Suzuki, and more, across many industries
"Soracom was founded as a catalyst for innovation. That began with making connectivity accessible to innovators in IoT, and continued as we integrated hyperscale platforms, public cloud resources, and non terrestrial connectivity," said Yasukawa. "More recently, Soracom has begun to establish itself as a real-world AI super connector, making GenAI capabilities easily accessible to IoT networks, device data, and even offline data pools. Even as our scope expands to uncover the intelligence in things, our mission remains the same: Delivering emergent technology directly into the hands of the companies and teams creating new experiences today. Together, Soracom, our customers, and our partners are truly Making Things Happen."
Shortly after the vision announcement, Soracom unveiled their new GenAI platform services. The GenAI tools build on Soracom’ s existing services and continues the commitment to the strategy of making it easy for customers.
The tools they announced are a network monitoring solution called Soracom Query. This tool bypasses the tedious work of isolating problems by allowing customers to freely explore their IoT network and connection data to manage everything from isolating rogue SIMs to understanding underlying usage patterns. Soracom Query lets IoT network managers ask questions in natural language and generate data visualizations. Soracom Query is now available in general release, with options ranging from lightweight trial option to full enterprise service, including extensive BI tool integration.
Easing the burden of application development, Soracom Flux App Templates builds on Soracom Flux low-code IoT application builder. Flux makes it easy to create custom applications that integrate multiple data sources with leading cloud-based GenAI engines, including OpenAI, Google Gemini, Microsoft (News - Alert) Azure AI, and Amazon Bedrock. Soracom Flux App Templates makes it easy for even non-technical product managers and external SIs to automatically generate workflows based on a customizable library of fundamental IoT use cases.
Enabling video to be seen in the aggregate, Soracom Flux Video Analysis makes it possible to share video data from connected devices through the Soracom cloud for analysis by AI models like Amazon Bedrock and Google (News - Alert) Gemini. This enhancement unlocks new possibilities for advanced IoT applications, such as using motion detection as a trigger to analyze video for compliance with work or security procedures.
Yasukawa explained that, “AI holds the promise to unlock the intelligence in all connected things, but only if they can speak a common language. Soracom’ s global IoT connectivity platform began with the cloud. Now, the platform is evolving to become a real-world AI super connector that bridges the gap between the vast potential of GenAI and its practical application in today’s IoT.”
Soracom is establishing itself as a real-world AI super connector, making GenAI easily accessible to IoT networks, device data, and even offline data pools. In uncovering the intelligence in things, the company is bringing emerging technology to enterprise companies who want to create new experiences through IoT and AI.
Given Soracom’ s expansion of their vision and their recognition of the need to maintain a common language between applications, I predict that they and their customers will be frequently sharing “what’s next” with new services and innovative case studies in the near future.