M2M Evolution Conference & Expo Welcomes Platinum Sponsor Flexera Software

By IoTEvolutionWorld News August 05, 2013

NORWALK, CT – August 5, 2013– TMC and Crossfire Media announced today that Flexera Software has signed on as a Platinum Sponsor of M2M Evolution Conference & Expo. The event, taking place August 27-29, 2013, at Mandalay Bay in Las Vegas, will focus on how machine-to-machine (M2M) technologies can be applied to significantly improve business processes, minimize risk, propel innovation and drive revenue. Visit Flexera Software at M2M Evolution at booth 803 to learn more about its strategy for monetizing the M2M evolution.

Flexera Software, the leader in Application Usage Management, will be showcasing its FlexNet Producer Suite for Intelligent Device Manufacturers, a comprehensive and proven Licensing, Entitlement & Compliance Management solution for embedded software licensing, electronic software delivery, software updates and entitlement management at the M2M Evolution Conference.

The FlexNet Producer Suite for Intelligent Device Manufacturers is a strategic solution for application producers planning to monetize and connect their devices by leveraging embedded software licensing. The solution helps intelligent device manufacturers unlock new revenue streams, protect intellectual property, and implement configure-to-order manufacturing processes that dramatically reduce inventory while enabling greater responsiveness to changing market conditions. Through back-office entitlement management, M2M providers are able to streamline fulfillment, protect maintenance revenues, implement new revenue models quickly and easily and establish direct relationships with customers through multiple tiers of distribution.  It also provides a safe and efficient way to send software updates, patches and marketing messages to end user’s devices while capturing valuable insight on product use.

The explosion in database, networking and mobile technologies is enabling a variety of solutions based upon M2M communications.  However, manufacturers are still challenged with implementing revenue models that allow them to make money from those M2M solutions. 

“M2M at its most basic level involves the deployment of physical devices and associated embedded software. A sustainable, recurring revenue model for M2M should be based upon the value delivered by the combined software/hardware solution, and not simply on pricing individual hardware and software elements,” said Brent Pietrzak, Vice President of Global Consulting Services at Flexera Software.   “FlexNet Producer Suite for Intelligent Device Manufacturers combines embedded stack technology, entitlement management business systems and professional services, to empower companies in myriad industries – from telecommunications, medical devices and public safety, to building control, industrial automation, storage and financial services – to operationalize and monetize their M2M solutions.”

Victor Hoisington, Global Consulting Services, Flexera Software, will present “M2M—Evolving Monetization Opportunities” during the luncheon on Wednesday, August 28th.

M2M Evolution Conference & Expo is also supported by; platinum sponsor, Oracle and Verizon; gold sponsors, KORE Telematics, ThingWorx, ILS Technology, AT&T, Systech Corporation, Eurotech, Ericsson, Wyless, Gemalto, CCF, Amdocs and corporate sponsors Numerex, Mosaik Solutions, Cradlepoint, Etherios, Deutsche Telekom and Axeda.

Registration for M2M Evolution Conference & Expo is now open. For the latest M2M Evolution news, updates and information follow the event on Twitter at #M2MEvolution. M2M Evolution is collocated with ITEXPO, the world’s largest and best-attended communications and technology trade show.

About Flexera Software:
Flexera Software helps application producers and enterprises increase application usage and the value they derive from their software. Our Application Usage Management solutions are essential to ensure continuous licensing compliance, optimized software investments and to future-proof businesses against the risks and costs of constantly changing technology. Over 80,000 customers turn to Flexera Software as a trusted and neutral source for the knowledge and expertise we have gained as the marketplace leader in licensing, installation and compliance for over 20 years and for the automation and intelligence designed into our products. For more information, please go to:

For more information, contact:
John Lipsey
(224) 465-9139

About TMC:
TMC is a global, integrated media company that supports clients' goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, M2M Evolution, Customer, and Internet Telephony. IoTevolutionworld is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world's leading business technology event, as well as industry events: 3D Printing Conference & Expo; Asterisk World; AstriCon; ChannelVision (CVx) Expo; Cloud4SMB Expo; DevCon5 - HTML5 & Mobile App Developers Conference; M2M Evolution Conference & Expo; Mobile Commerce Zone Conference & Expo; SecureIT; StartupCamp; Super Wi-Fi & Shared Spectrum Summit; SIP Trunking-Unified Communications Seminars; Wearable Tech Conference & Expo; WebRTC Conference & Expo; and more. Visit TMC Events for additional information.

ITEXPO Media and Analyst Contact:         
Sue O’Keefe      
Connect2 Communications          
(508) 494-7771                                    

Edited by Ryan Sartor
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