Menu

M2M FEATURE NEWS

Mobile Marketing Firm 12snap Open Office in Finland

By Anil Sharma May 07, 2008
12snap, a company that specializes in digital marketing delivered using mobile handsets, has established a new office in Finland.
 
The office makes 12snap the first German mobile marketing company offering its expertise directly in the Finnish market. Also, services for the Scandinavian markets Sweden, Norway and Denmark will be coordinated directly from Helsinki.
 
The office started operations May 1 and allows 12snap to be even closer to its long-term Finnish clients. Moreover, Finnish brands are showing a growing interest in mobile marketing strategies and have already conducted first mobile campaigns. At the same time, traditional ad agencies are increasingly searching for specialized partners in mobile advertising.
 
The office is directed by Tiina Laiho who has experience in the areas of marketing and business development. After finishing her MBA studies at the Helsinki School of Economics, Laiho worked at Exxon and Sonera for several years. She also worked at Nokia, where she was in charge of international relationship marketing and handled Nokia's loyalty program, "My Nokia."
 
"Helsinki enables us to be even closer to our clients and gives us a stronger presence in Europe's most innovative mobile markets," said Michael Birkel, CEO at 12snap AG, in a statement. "With Tiina Laiho, who has already been working for us in Stockholm, the Nordic brands are supported by an experienced industry expert combining deep marketing insight and broad technical know-how."
 
In the course of entering the Finnish market, 12snap sold its share in the Swedish mobile marketing agency Lokomobil to the local management.
 
Munich-based 12snap develops marketing and customer loyalty solutions as well as entertainment and utility applications for mobile phones. Earlier this year, 12snap entered into a cooperation agreement with Dynetic, a mobile Internet software specialist from Kaiserslautern. The cooperation enables a complete range of classic mobile marketing, mobile advertising and mobile Internet solutions to be developed, covering all aspects of mobile brand exposure.
 
Anil Sharma is a contributing editor for IoTevolutionworld. To see more of his articles, please visit his columnist page.
 

Don’t forget to check out IoTevolutionworld’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Best Practices for Implementing a First Contact Resolution Program in the Contact Center brought to you by Enkata.

IoTevolutionworld Contributing Editor

SHARE THIS ARTICLE
Related Articles

mimik Selected by 5G Open Innovation Lab to Drive Early Adoption of 5G

By: Ken Briodagh    10/15/2020

mimik's patented Hybrid Edge Cloud platform will boost the performance and reduce the cost of 5G Networks

Read More

5G Sets New Standards for Vertical Industries' IoT Connectivity

By: Special Guest    10/13/2020

As 5G rolls out across the world, vertical industries across IoT are working on additional standards to make the technology suitable for their industr…

Read More

The Power of LPWAN in IoT: Senet Awarded Two US Patents

By: Arti Loftus    10/7/2020

On the heels of announcing a $16M investment round, Senet announced it has received two US patents: "IoT Network Controller/Server," and "System and M…

Read More

Senet Receives $16 Million Growth Funding

By: Arti Loftus    10/1/2020

Senet, a global IoT connectivity, cloud software, and service leader and a founding and sponsor member of the LoRa Alliance, this week announced that …

Read More

The Key Factors in Choosing an IoT Connectivity Partner

By: Ken Briodagh    10/1/2020

Join an upcoming webinar from IoT Evolution and Aeris to learn what actually distinguishes providers from one another, and about the capabilities that…

Read More