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Nexage Launches New Ad Optimization and Mediation Service

By Anuradha Shukla February 13, 2009
Nexage, a mobile advertising solutions provider, has launched AdMax Gateway, a commercially deployed Ad optimization and mediation service providing text, banner, in-application and video Ads with demonstrated higher fill rates and effective CPM than could be previously achieved.
 
According to Nexage, companies find it difficult to effectively monetize content in the mobile space due to low Ad fill rates and effective CPMs. Because Mobile Ad fill rates are typically only five to 30 percent, mobile content providers are losing around 95 percent of their potential Ad revenues. The Ads served may also not give the highest revenue as individual Ad Networks often have a limited inventory of high revenue, targeted Ads, explained the officials.
 
AdMax Gateway, a patent pending technology, solves all these problems. This fully hosted, easy-to-use, and cost effective solution enables a number of companies to maximize their mobile Ad revenues.
 
It enables mobile content providers to set preferences on the source, type, page location, and number of Ads being served. As AdMax dashboard provides detailed reporting, it enables publishers to view the performance of all the Ad Networks in one place.
 
Dev Gandhi, CEO of NEXAGE expressed his company’s excitement to launch this technology that enables media companies, carriers, and other mobile content providers to fully monetize their mobile channels.
 
Nexage’s AdMax solution is integrated with and can serve Ads from all major Ad networks globally, in addition to those from the client company. Due to this feature there is a much larger Ad inventory than can be offered by any individual.
 
By using a proprietary algorithm based upon multiple key criteria, AdMax determines which Ads will yield the highest revenue in response to an Ad request. The solution also improves the effectiveness of Ad targeting by making use of user profile information.
 
“Nexage’s AdMax Gateway has increased our fill rates above 90 percent, increasing our mobile Ad revenues by 3 times,” said Matt Feldman, CEO of Versaly Entertainment.
 
“Our in-house sold Ads get the first priority and the remaining Ad spaces are filled by mobile Ad networks connected to AdMax Gateway,” he added.
 
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Anuradha Shukla is a contributing editor for IoTevolutionworld. To read more of Anuradha’s article, please visit her columnist page.

Edited by Michelle Robart

IoTevolutionworld Contributing Editor

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