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IoT Evolution Speakers: Lee Gruenfeld Speaks Out

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The IoT Evolution Expo is the only Internet of Things industry event focused on Enterprise-level strategic planning and engineering-lead solutions to IoT and IIoT challenges. We have invited a world-class speaking faculty to join us and help provide our conference delegates with the critical business intelligence they need to formulate strategy for the next year.

We reached out to our speakers and asked them for a preview for their sessions to give you a little taste of what to expect at Caesars Palace in Las Vegas July 17 to 20 for the IoT Evolution Expo. To register now, click here.

Lee Gruenfeld is Managing Partner of the Cholawsky & Gruenfeld SaaS/IoT consulting firm, and is a Principal with the TechPar Group in New York, a boutique consulting firm consisting exclusively of former C-level executives and Big Four partners. In his Monday afternoon session, “Support it Right or Die: Why What We’ve Always Done Won’t Work Anymore),” he’ll show attendees the underbelly of how Connected Home solutions need to work.

IoT Evolution: What will be some key points you plan to hit in your session?

Gruenfeld: Tech support as we’ve always known it isn’t going to be enough to get the job done in the new, connected world of the Internet of Things. I’ll talk about what the pressures are to change the way we support customers, why it’s critical for the survival of IoT players, and what exactly support needs to look like.

IoTE: What new insights can attendees expect to take home from your sessions?

LG: Solid guidance on how they need to think about providing support, what kinds of capabilities they’ll need to provide

IoTE: Can you identify a few important trends influencing your sector of the IoT which will shape the path of the industry?

LG: The ROI on many connected home devices and ecosystems often isn’t perceived as worth the trouble to get them up and running. There is consumer pushback that’s making it difficult to get consumers to keep what they have and buy more. Another trend is in the type of support they want: phone calls are becoming less important than other channels, such as chat and online help. Finally, mobile is already having a huge impact on how things are done.

IoTE: What are the biggest challenges facing the IoT? What are some important tools needed to overcome them?

LG: Biggest challenge I see is smooth connectivity. Not enough attention is being paid to it, and manufacturers are suffering. There are a number of approaches being experimented with from several providers that are trying to treat connectivity as separate from the products themselves.




Edited by Alicia Young
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