Sprint Names Ivo Rook Senior VP of IoT

Sprint recently named seasoned Internet of Things (IoT) executive Ivo Rook to the newly created position of senior vice president of IoT. Rook will lead and build Sprint's IoT business and will be a strategic advisor to Sprint and Softbank. Rook will join Sprint January 1, 2018.

Rook has spent his last seven years at Vodafone, most recently chief executive officer for Vodafone's IoT Business, which has $1B in revenue, 50m connections and 1,400 employees spanning 30 countries. In that role, he led Vodafone's IoT strategy, driving its growth, products, operations and profit and loss globally. He also held positions at Vodafone Global Enterprise as director of Northern Europe and director of Germany and Central Europe.

"We're very excited to have someone of Ivo's caliber and expertise lead our IoT organization," said Jan Geldmacher, president, Sprint Business. "He brings a wealth of experience to Sprint including organizational leadership, sales success and the ability to develop end-to-end product and marketing strategy that leads to sustained growth for companies."

Rook will lead a group of product specialists to develop and operationalize IoT solutions in a category that continues to grow exponentially. He will be responsible for driving B2B and B2B2C growth strategies, including funding, alliances and development of operationalized solutions.

Also in his role, Rook will act as the Liaison Officer to the Softbank Group of companies involved in the IoT space.

"Sprint is a global leader in the development of IoT solutions," Rook said. "I'm thrilled to join a company that is incredibly focused on this space, which will provide outstanding growth in the future. My focus will be on developing secure IoT solutions for our business customers and all people who want to make the best of the digital revolution."

Rook earned a Masters in Information Management from Erasmus University in Rotterdam, The Netherlands and has leveraged his scientific background into a career in strategy and deal making as a corporate entrepreneur. He is a pragmatic executer and truly global player, having worked many years abroad and speaks four languages.