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A Connected Experience Capitalizes on the Power of Wi-Fi

By Jessica N. Abraham-Hogan November 30, 2015

A Connected Experience platform, Aerohive Networks’ new suite of enterprise technologies has been released that is designed to enable businesses to, according to Yahoo! Finance, “unlock the future potential of Wi-Fi” through its cloud networking architecture. “The intersection of mobility and cloud networking gives every organization the chance to transform how they serve their customers,” said David Greene, SVP and CMO, Aerohive Networks.  

“Our Connected Experience platform and next generation of cloud networking enables businesses to build on the foundation of their Wi-Fi infrastructure to improve customer engagement, create new business insights and drive growth,” said Greene. They are doing this through integrated APIs that will allow developers to scale and resolve issues of privilege through BYOD challenges, arising when guests and employees connect personal devices through enterprise servers.

As enterprises adopt the ideology that mobile technologies can transform personalized delivery of information to internal teams and customers, they are finding that the connected experience can promote collaboration and engagement that will shift effectiveness of communication and growth. Addressing these points head-on, Aerohive’s cloud networking solution takes advantage of Wi-Fi to empower customers, keeping them connected to updated information, proprietary applications and business insight. IT professionals will gain access to customer interactions and behaviors while in the system. They will be able to drive new initiatives targeting consumers on a more one-on-one basis through the same API connections.

With a history of innovation in cloud networking, Aerohive’s HiveManager NG works in the same manner, through public subscription, that it does within a firewalled datacenter, installed directly into an enterprise’s infrastructure. This means that a company can decide whether or not they would like to use this technology from behind closed doors or allow access remotely, based on strategy for the customer experience. This opens doors for retail in ways that have never been experienced before. Customers can be pulled into the conversation, based on location triggers within the store. Through this innovative use of Wi-Fi networks, teams will be closer than ever, customers will be more engaged and businesses will expand their limitations. Through this technology, personalization is one step closer to loyalty than ever before. 




Edited by Ken Briodagh
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