Mobile Barcode App on Samsung Smartphone

By Bob Emmerson September 13, 2010

NeoMedia Technologies, a vendor of mobile barcode scanning solutions, and Samsung Electronics Italy, have unveiled their collaboration plans regarding the delivery of mobile enterprise services to customers throughout Italy. The NeoReader enterprise application is now pre-loaded on Samsung’s Omnia II devices and this will enable the start of an assessment phase. The objective is to have this application on all Samsung platforms.

NeoReader is a custom-built mobile barcode solution that leverages the ability to read 1D and 2D barcodes with the built-in camera. The mobile phone can then be used in various enterprise applications, e.g. to “track and trace” data, products, and services, but also for field force management, quality control, insurance damage or loss reporting.

The solution has been adopted by a train operator as part of its ticket checking process. A ticket code is printed on paper tickets, which are then scanned and transferred by the NeoReader for processing by the ticket checking application.

Laura Marriott, acting CMO and board member, NeoMedia: “We are excited to be working with Samsung Italy, a global leader in mobile communications. NeoMedia recognizes mobility as a critical element of the enterprise, and we are committed to building innovative barcode applications for this market. Our collaboration with Samsung is an important step towards boosting the development and adoption of mobile barcode solutions in Italy.”

Bob Emmerson is TMC's European Editor. To stay abreast of the latest news affecting the European market, check out Bob's columnist page.

Edited by Stefania Viscusi

TMC European Editor

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