Starhome Helps Carriers Manage M2M

By Paula Bernier August 15, 2011

M2M has a good start, but it’s expected to grow by leaps and bounds going forward. That will create new requirements for connectivity and management. That’s why Starhome earlier this year unveiled the Embedded Mobile Manager, says Ofer Ben-David, product manager and solution architect for M2M at the company.

Cisco Systems forecasts that while PC-originated traffic will experience a compound annual growth rate of 33 percent, and traffic from smartphones will see a CAGR of 144, M2M modules will overcome those and other connected devices with a 258 percent CAGR. And Analysys Mason expects M2M device connections worldwide to grow from 62 million in 2010 to a whopping 2.1 billion in 2020.

“Smart electricity meters, ubiquitous surveillance cameras, connected Porsches – all are in our M2M future,” says Steve Hilton, principal analyst at Analysys Mason. “The fastest-growing sectors will be utilities, health care and security, although their relative size will vary dramatically.”

Starhome’s Ben-David says the Embedded Mobile Manager, announced in February at Mobile World Congress in Barcelona, Spain, addresses mobile operators’ needs and constraints regarding M2M and the increased number of devices roaming among cellular networks. The product, which can be located within the mobile operator’s network or offered on a hosted basis, takes control of M2M activities inside the network so cars with M2M, for example, can roam.

For mobile service providers, Ben-David explains, the offering protects their networks from surges in M2M networking demand. It leverages registration information in the network to make sure the network does not get overloaded. It also optimizes some international traffic going to the home network.

The company also recently announced new modules for its OMNYX solution that allows mobile operators to enable their subscribers to manage their roaming expenses. They can do that by setting roaming ceilings based on data volume or cost.

Want to learn more about M2M technologies? Then be sure to check out the M2M Evolution conference, collocated with TMC’s ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. The M2M Evolution Conference is for those industry professionals interested in capitalizing on a rapidly growing segment of the telecom industry. The M2M Evolution Conference embraces the any-to-any strategy of the Internet today. Co-sponsored by TMC Partner Crossfire Media, it showcases the solutions, and examines the data strategies and technological requirements that enterprises and carriers need to capitalize on a market segment that is estimated to grow to $300 Billion in the year ahead. To register, click here.

Edited by Jennifer Russell

Executive Editor, IP Communications Magazines

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