What Does Your Urgent Care Center and the Video Billboard Have in Common?

By Carl Ford February 25, 2015

When I was younger, I sold Yellow Page ads.  Some customers would want me to sell them ads on a monthly basis, as if I could go to everyone’s home and remove the ad of the annual local book.  Clearly that was not going to happen.  

Today, the billboards in my neighborhood have become video billboards and I get commercial like brevity as I drive along at 55 miles an hour.  These digital signs are probably a great gateway for members of the industry to explain how IoT is changing business.

You see that ability to slice and dice and turn something that used to be fairly static into “some thing” dynamic is the real impact of IoT.  While the digital signs you are driving by are probably the most visible instance of how your entire life is probably being impacted. 

I came to this thought process while reading about Aria Systems becoming HIPPA certified for their billing systems in healthcare. This certification was achieved and adds to their certification with includes TRUSTe and PCI DSS v.3.  Aria systems sees the security issues as a key differentiator of their solutions in a variety of IoT and communications services.

Since this is a billing system, the customer records privacy concerns are somewhat different but in aggregate reporting the requirements are pretty much the same.  However, the value of using Aria systems is more about the flexibility of the billing system to create new methods of billing and service delivery.  

In one case in particular that we talked about the billing system enabled the medical equipment manufacturer to change their products into pay as you go services and enabled the patient and their insurer to be billed from the leaser, while the leaser equipment agreement was based on customer usage and not out right product price.

The benefit there, like the digital sign, was the ability to add and modify ads on the fly with quick delivery. Likewise the value to Aria Systems healtchare customer is the ability to deliver a dynamic charging mechanism that can be designed to match up to bundled services or specific opportunities.

So whether you are passing a sign that tells you in real-time the wait time for patient care or a digital sign changing local adds on the fly, you should recognize there is a billing system making sure you get what you pay for.

Edited by Maurice Nagle

Partner, Crossfire Media

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