IoT Editor's Day Silicon Valley: Jitterbit Brings Harmony to Integration

By Maurice Nagle December 09, 2015

Jitterbit, a gold partner with Oracle, provides a cloud integration platform capable of making APIs in modern services to connect and ‘speak’ with each other. A 10-year veteran in the integration space, a few years back market forces served as impetus for Jitterbit to shift gears as legacy, bulky, on-premises solutions began giving way to lightweight digital solutions.

The modern economy is built on millions of APIs. Firms are coming to market with prebuilt solutions around connected technology; Jitterbit comes to market with APIs to establish a new level of connectivity—to create something like a B2B community. VP of Marketing and Alliances at Jitterbit Andrew Leigh spent some time with TMC at the recent Editor’s Day Silicon Valley to talk APIs, market forces and integration.

Leigh described a transformation taking hold of the integration space—much like Salesforce did to CRM. And, Jitterbit is at the forefront of this evolution by providing firms custom suites like Salesforce and providing exceptional time to value.

“Everybody talks about an API economy, but it is really about connectivity,” explained Leigh. With hundreds of thousands of endpoints, he continued, “differentiation is how well and how quickly a firm can create a customer experience.”

For example, Uber is changing the taxi industry. The service is brought to you via mobile device; it is connected to a map, connected to a driver and connected to payment option—connecting sellers with buyers using connectivity. Processes and engagement are being redefined, and Leigh noted “At the end of the day, it’s how you connect.” Modern day APIs are capable of things never imagined.

“Jitterbit is connecting modern businesses in a way that was never before possible,” said Leigh.

Leigh highlighted five key market drivers: time to value, on-premises footprint, end user, batch integration and hybrid integration. As integration transforms it appears that not only the need for speed is integral but deployments must be user friendly and ready for what the emerging world of IoT has in store.

Traditional data, process orchestration, real time API management are the three types of integration available today, and Jitterbit Harmony is one of only solutions that delivers all three on a single platform.

While being at the forefront of innovation is nice, there is no time to rest. As Leigh referred to the classic reference of a “one trick pony,” he stated, “Innovation causes need for scalability and firms have to be able to keep up.”

After recording a record Q3 in 2015, Jitterbit is one of the fastest growing cloud integration providers. The future looks bright for this firm that makes integration easy, as its current customers can’t help but sing praises.

Edited by Ken Briodagh
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