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Pegasystems and Accenture Join Forces to Improve Customer Engagement

By Chrissie Cluney August 16, 2017

Are you a Communications Servicer Provider who’s looking to assist your customers with the latest cloud-based solution?

Together Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, and Accenture, a global professional services company, have launched the Intelligent Customer Decisioning as a Service. This is a service that offers a cloud-based solution designed to advance marketing strategies for telecommunications providers.

“As CSPs look to retain and gain new profitable customers, they need the ability to quickly implement effective marketing strategies that engage customers and get results,” said Mark Davies, senior director and industry principal, communications & media, Pegasystems. “By enabling businesses with a team of industry experts to run intelligent marketing campaigns using advanced AI and decisioning technology, organizations can achieve fast, profitable results with minimal risk and upfront investment, either as a temporary solution or a long-term strategy.”

Many CSPs lack the resources to implement advanced one-to-one marketing capabilities to attract new customers while reducing churn rates. Intelligent Customer Decisioning is a service that assists CSPs to improve subscriber retention, acquisition rates, and sales practices by combining Pega Marketing for Communications and Pega Customer Decision Hub with Accenture’s consulting, managed services and deep industry expertise across technology, digital and marketing.

Using Pega technology that optimizes customer engagement, Accenture’s teams execute AI-driven marketing strategies for clients to achieve performance goals, without disrupting day-to-day operations or requiring additional resources.

Who was the first to adopt this technology? Etisalat, a UAE-based telecom provider, which maintains over 10 million wireless subscribers and serves nearly one million fixed-line and broadband services providers, was an early adopter of this technology strategy. They combined the implementation of intelligent marketing software with consulting services to execute in order to manage its marketing operations. Looking for new methods to expand marketing offers and services, Etisalat turned to Pega to centralize and analyze inbound and outbound customer data, enabling agents to offer the most relevant products to the right customers on an individualized basis. Accenture executed and managed their marketing activities to provide guidance and insight.

The Accenture and Pega partnership helps clients to better serve customers by increasing the value of every customer interaction. As a Pega Strategic Consulting Partner, Accenture has more than 4,600 consultants skilled in Pega solutions, over 2,000 Pega certifications, and 15 Pega technology delivery centers. Also Accenture was recently recognized as Pega Partner of the Year for the fifth consecutive year.

This latest solution from Pega and Accenture helps enable CSPs of all sizes to connect with customers in more relevant, meaningful ways. This is accomplished without requiring additional effort, time, or hiring. Available now, the solution will expand to other vertical markets later this year.




Edited by Ken Briodagh
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