Akash Agarwal Joins Location Labs as Vice President

By Rajani Baburajan July 01, 2010
Mobile location-based services provider Location Labs, announced the appointment of Akash Agarwal in the company's executive team as senior vice president of business and corporate development.
Agarwal will help accelerate the company's business development efforts and design the go-to-market strategy for new and existing product initiatives.
The management expansion comes on the heels of the company's launch of its Location-as-a Service Platform earlier in June. 
Previously Agarwal held the position of vice president of business development and Sales at Plusmo. During Agarwal's tenure with Plusmo, the company's sales and market ranking catapulted, making it the #1 provider of mobile widgets before its acquisition by AT&T.
Agarwal is also the founder and CEO of, a venture-backed company in the social networking and microfinance space. In addition to this entrepreneurial work, Agarwal also held management roles at Mercury Interactive, Hewlett-Packard and Oracle Corporation.
Tasso Roumeliotis, CEO of Location Labs, said, "Akash combines the qualities of both an entrepreneur and an experienced general manager. Akash's extensive knowledge of mobile products and business will be valuable for the company to continue to expand its footprint and push the location-based services market into the main stream."
Agarwal will work with Locations Labs' development team to continue to drive the innovation behind the company's Smartphone product initiatives which will target developers, marketers, and platform partners.
The company's Location-as-a-Service Platform offers solutions to developers and enterprises to leverage location capabilities. The company's Universal Location Service Platform can locate well over 180MM devices in the U.S., while Location Labs' smartphone software development kits or "SDKs" enable advanced location features, like Geofencing, for smartphone application developers.
"Location Labs is a company at the forefront of the red hot Location-as-a-Service market and is excited to be a part of its innovative team," Agarwal said. "Location is a critical component of nearly all mobile applications today and expect to working with its developer and marketing partners to make the most of this unique opportunity."
Location Labs was formerly operating as WaveMarket. The company's technology also powers its industry-leading Family Management services across a number of different operator networks. Location Labs has strategic partnerships with AT&T, Sprint-Nextel, T-Mobile, Qualcomm, Intel, as well as a number of other global partners.

Rajani Baburajan is a contributing editor for IoTevolutionworld. To read more of Rajani's articles, please visit her columnist page.

Edited by Erin Monda

IoTevolutionworld Contributor

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