Menu

SMART TRANSPORT FEATURE NEWS

Amazon Reveals Prime Air Drone in Thanksgiving Surprise

By Ken Briodagh December 01, 2015

Amazon’s Prime Air program is really leading the way in development for the autonomous, commercial drone industry, so the announcement of the new prototype is pretty cool.

Getting (former) Top Gear host Jeremy Clarkson to help is very cool. The Amazon Prime Air video announcement offered a vision of the “not-too-distant future” when the company’s delivery drones could save a little girl’s day. The delivery drones will (the company said) have a15-mile range, can drop packages on the doorstep in 30 minutes and can sense their environment so they will avoid potential obstacles like hot air balloons, or whatever is up there.

It finds its landing spot thanks to a simple Amazon-logo pad on the grass, lands, and spits the package out of its belly. Then, a vertical takeoff and back into the wild blue yonder to head home, avoiding the Red Baron on the way, I expect.

Amazon has had permission from the FAA to fly its drones for research purposes, but hasn’t granted to company any rights to fly them commercially yet. Some folks are saying it wouldn’t be wise to hold your breath.

And I’m one of them.

Don’t get me wrong – I love this idea. I want a drone to bring me magic packages from the sky, and I want it yesterday. What I also want is to know that someone with all the technological savvy of, well, me, can’t just shoot it down, or put a net over it, or hack its GPS software in order to steal my package someplace along the 15-mile journey from the fulfillment center to my house.

Amazon Prime Air is a little like colonizing the moon, then. It seems like a really fun and cool thing to do. Until you really start thinking about it. 




Edited by Kyle Piscioniere

Editorial Director

SHARE THIS ARTICLE
Related Articles

SEPA Launches Transportation Electrification Program To Promote Electric Vehicle Adoption

By: Ken Briodagh    3/14/2019

Ford and other electric vehicle market leaders join SEPA membership to support new effort

Read More

CTIA IoT Cybersecurity Certification Program Certifies First Device: HARMAN Spark

By: Ken Briodagh    3/8/2019

HARMAN Spark, offered exclusively through AT&T, was tested at the Ericsson Device and Application Verification lab in Richardson, Texas

Read More

Ericsson and China Unicom Announce 5G Smart Harbor at the Port of Qingdao

By: Ken Briodagh    2/28/2019

Smart harbor development builds on accomplishments of successful six-month technical solution verification and lays the groundwork for deployments in …

Read More

AT&T and Vodafone Team Up to Drive IoT Connectivity in the Automotive Industry

By: Ken Briodagh    2/28/2019

AT&T and Vodafone Business are working together to accelerate Internet of Things (IoT) connectivity and innovation in the automotive industry.

Read More