Cubic Puts Connectivity Umbrella Over Europe, with Audi

Irish connectivity firm Cubic Telecom specializes in supplying connectivity across mobile operators, and, based on a recent announcement, the company’s reach is only growing longer.

Audi, the German luxury auto brand announced, will equipping its new vehicle models with Audi connect SIM cards from Cubic. This will allow customers immediate use of Audi connect services all over Europe, with the accompanying flat data rate. The SIM card brings Audi connect services on board via an LTE/UMTS module with a download speed of up to 100 MBit per second. In most European countries, the Audi connect SIM automatically accesses the provider for each specific country, as needed. This eliminates high, country-specific roaming charges and inconvenient roaming confirmations for the customer. These are all add-on, optional services that come with an additional flat monthly fee for customers.

The Audi connect SIM is used in all new models that include the second generation of the modular infotainment platform. These are currently the Audi A3, the A4, the new A5, the Audi Q2 and the Q7. Other model series will follow.

This partnership represents one of the biggest rollouts of Cubic’s continental connectivity network platform, which we wrote about when it was first announced. This kind of cross-border, cross-carrier connectivity is only achieved through strategic partnerships across all related verticals and represents real positive movement in the IoT and Connected transportation industries.