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Paragon Footwear Improves Operational Efficiency with Sify and Aeris

By Ken Briodagh October 10, 2018

In a recent release, Aeris, an Internet of Things (IoT) technology partner for enterprises, announced that it was awarded a contract by Sify Technologies Limited, an Information and Communications Technology solutions and services company, for delivery of IoT solutions to their customer, Paragon, India’s no. 1 footwear brand.

Paragon aimed to address the issues of unexpected delays due to vehicle breakdown or wrong routes taken. This led to the search for an IoT-based solution to remotely track and monitor Paragons’ fleet in real-time in order to prevent vehicle misuse, idle time in the logistics chain and driver behavior.

Adoption of IoT is on the rise in India. The number of IoT devices in India is expected to increase significantly from roughly 200 million units in 2016 to 2.7 billion units by 2020, according to a NASSCOM report.

“With the successful deployment of an Aeris and Sify integrated IoT solution, we now have an advantage of minimizing the idle time, tracking a vehicle in real time, control and take timely action on the misuse of the vehicle in case a driver takes a wrong route, and quick loading and unloading based on the vehicle arriving information,” said Abraham Chacko, VP, Human Resources, Paragon Polymer Products. “This has significantly improved our distribution channel and dropped the number of complaints on late shipments.” 

To address the growing need of data management arising from the accelerated growth projection of IoT in India, Aeris collaborated with Sify Technologies, to develop niche IoT offerings with managed services for the Indian enterprises. At the core of Sify’s Digital Transformation model is the cloud iteration of IoT services. Specific to this strategic alliance was a portfolio of managed Wi-Fi and Internet Service (ISP)-related offerings from Sify with proprietary IoT solutions and managed services from Aeris.

“This is a highly customized IoT proposition,” said Daniel Alex, President of Telecom, Sify Technologies. “The Aeris and Sify IoT solution helped Paragon’s sales and distribution achieve an optimal fleet utilization in terms of cost/kms and turnaround time at the retailers’ end.”

“We are delighted to share that Aeris IoT technology and our partnership with Sify has helped Paragon take the first step towards a connected supply chain with our connected fleet and managed IoT services solution,” said Dr. Rishi Mohan Bhatnagar, President, Aeris India. “Paragon has realized full potential of IoT and gained quantifiable benefits though this engagement.”


Ken Briodagh is a writer and editor with more than a decade of experience under his belt. He is in love with technology and if he had his druthers would beta test everything from shoe phones to flying cars.

Edited by Ken Briodagh

Editorial Director

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