Orange Israel Launches NewACT's Mobile Data Synchronization and Collaboration Service

By Anshu Shrivastava April 09, 2008
NewACT has announced that Partner Communications Company Ltd has launched NewACT's mSync-based suite of services.
Partner Communications is a Israel based mobile communications operator providing GSM / GPRS / UMTS / HSDPA services and wire free applications under the Orange brand.
Branded “Orange forever” by Partner Communications, the application suite allow Partner’s subscribers to synchronize their contacts (SIM and PIM), calendar, pictures, videos and messages between their mobile handset and the Orange Web site.
Company officials explained that on the orange portal subscribers are able to edit, manage and archive their data and also they can share it with other users, and the data is available for restoring in case of a handset upgrade, loss or damage.
“With mobile phones becoming major content creation tools and with the increased amount and importance of mobile data stored on mobile phones, we believe 'orange forever' answers a real need for our customers,” said Ofir Yaffe, head of product marketing at Orange Israel.
He also said in that servicing as many mobile phones as possible and reducing the time and effort required to introduce new devices are key for his company’s success.
He added: “NewACT's mobile client technology practically eliminates this effort, significantly contributing to service take up and success. NewACT’s synchronization technology enables simplified and intuitive user experience as well as true synchronization between multiple devices on the network.”
Rafi Ton, CEO at NewACT, claimed that his company’s mSync suite provides the most complete end-to-end synchronization, storage and collaboration solution for mobile operators and service providers.
He also said, “Combined with our unique client technology which makes this service available on virtually any mobile device, we believe this service is geared for immediate success.”
The flexibility and openness of the mSync platform, he said, allows for “fast implementation of additional value added services that can share the content from the mobile while enabling further differentiation and revenue for our customers.”
NewACT Inc. is a Device Independent Mobile Data Synchronization and Collaboration solutions company. By using NewACT's mSync services enable mobile subscribers to synchronize, centrally store and manipulate any data that has accumulated on their mobile handsets such as address book, calendar, photos and messages.

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Anshu Shrivastava is a contributing editor for IoTevolutionworld. To read more of Anshu’s articles, please visit her columnist page.

IoTevolutionworld Contributing Editor

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