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IoT Company Gooee Launches in Europe

By Ken Briodagh November 17, 2017

According to a recent announcement, Gooee, a company that builds what it calls the ‘data brain’ for Smart Buildings, officially launched its ‘full stack’ ecosystem.

Using sensing hardware and cloud-based software, which is combined into a single solution for smart buildings, Gooee brings together lighting, beacon networking and space analytics to drive application-enabling intelligence for developers, building occupiers, property owners and managers. Designed to be scalable and interoperable, Gooee says it can be used across all sectors to simplify installation, transform human engagement and reduce energy costs by up to 80 percent.

“IoT lighting is transforming the built environment,” said Neil Salt, Co-founder and MD, Gooee. “We’ve talked increasingly about a new era in lighting, but finally that time has arrived. Today we are proud to be celebrating partnerships that are fundamental to the adoption of smart building solutions and pleased to be embarking on trials through our partners with global brands including BMW and CBRE.”  

Using building data to monitor building occupancy, Gooee enables flexible working spaces to flourish, and facilitates working preferences, such as lighting, atmosphere and facilities across commercial assets, which increases employee productivity, health and wellbeing. In a retail environment, the ecosystem also gathers real-time analytics enabling retailers to create tailored experiences for consumers and increasing basket spend. The blend of occupancy and beacon data reduces the cost of managing retail spaces, through enhancing floor layouts and stock positioning to optimize store square footage.

 “Gooee is a revolutionary system that is not only changing the way we manage buildings,” said Salt, “but the way we interact with the spaces we occupy. Designed to be interoperable with existing building systems and using Lighting-as-a-Host, Gooee’s platform allows developers of software based apps to build value upon our ‘data brain’ without any additional hardware being installed.”


Ken Briodagh is a writer and editor with more than a decade of experience under his belt. He is in love with technology and if he had his druthers would beta test everything from shoe phones to flying cars.

Edited by Ken Briodagh

Editorial Director

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