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USA Technologies Teams Up with VendSys under DEX Partner Program

By Madhubanti Rudra October 04, 2012

In an effort to help optimize customers' use of cashless payment offerings, USA Technologies, the provider of wireless, cashless payment and M2M telemetry solutions, has teamed up with Internet-based vending management systems provider VendSys, under its DEX Partner Program.

Under the partnership, USAT is making its wireless DEX and telemetry technologies available to VendSys customers through its flagship ePort Connect service.

ePort Connect is a PCI-compliant, end-to-end suite of cashless payment and telemetry services specially tailored to fit the needs of the small ticket, self-service retail industries.

According to a news statement, Rawls, a Savanna, Georgia- based vending machines operator is one of the clients to utilize VendSys’ vending management systems that integrates vending management software fed by both handheld devices and wireless telemetry from USAT's ePorts.

“Rawls was seeking a solution that would make the most efficient use of today's technologies. We began with USAT's business-planning process for cashless deployment, which targets what we believe were the most lucrative locations for Rawls' initial cashless deployment. Working with VendSys, we then layered on the anticipated benefits of our wireless DEX for Rawls' high volume routes, while supporting lower volume routes with handheld data transmission—all of which fed into Rawls' new VendSys system,” USAT VP of Cashless Deployment Services, Jim Turner, explained in a statement.

By using this hybrid solution, Rawls reportedly gained a number of business benefits.

The addition of DEX telemetry to cashless vending reportedly shifted its transaction dollar hurdle by 67 percent, from a minimum of $5,000 a year per machine in cash sales before deploying cashless, to $3,000 a year.

“As a result of the efficiencies we gained from teaming up with USA Technologies and VendSys," continued Rawls. "Today we are doing more volume and higher gross profit margins on 9 routes, than what we were achieving on 14 routes a year ago. And our top 100 cashless machines are delivering over $2,500 card sales at 30% cashless usage. Our VendSys vending management system experience supported by USAT's DEX Partner Program has been delivering every benefit, from ease of deployment, employee training, and cost savings, to operational efficiencies. There is no one within 200 miles of us able to compete with our technology and services,”president of Rawls Distribution Robin Rawls acknowledged in a statement.

“A major advantage offered by VendSys is its ability to work seamlessly on a strategic selection of machines to create the most efficient and affordable solution. This allowed us to focus on a hybrid model, enabling the operator to take advantage of credit card acceptance and wireless DEX telemetry where the largest incremental benefits were believed to exist, and use standard pre-kit forecasting where that made sense. Together, the combined solutions from USA Technologies and VendSys improved operational efficiency and vending machine management without incurring sales losses due to out of stocks, while adding convenience and improved consumer satisfaction for a heightened purchasing experience at the vending machine,” VendSys Sales director Bill Lockett explained in a statement.

USA Technologies recently introduced QuickConnect, a web service designed for developers.

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Edited by Brooke Neuman
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