Smart M2M Pharma: A Free Mobile App and Service for Med Reps

By Daniel Brecht November 13, 2012

The Philippine Long Distance Telephone Company (PLDT), a diversified telecommunications company provider of voice, video and data, recently collaborated with its subsidiary company Smart Communications Inc., a mobile cellular service provider (also based in Philippines) that provides machine-to-machine (M2M) communications services, on an enterprise-grade Pharma mobile app which will reportedly streamline medrep operations and allow a seamless single point of contact for medico-marketing.

Launched on November 12, this PINpoint Pharma app, which provides mobile efficiency tools bundled in the Smart M2M Pharma, is designed as an all-in-one solution to meet the day-to-day field requirements of medical representatives, allowing them to manage processes, set up meetings with clients, perform real-time inventory of products, as well as stock updates and a running view of on-hand inventory. 

The application displays “view of sales” as well as tracking and account monitoring, and carries out other workflow tasks – wherever they may be – while they’re mobile, according to Eric R. Alberto, PLDT EVP and Head of Enterprise.

The Smart and PLDT Group's app, designed for smartphones and tablets running either Android or iOS platforms, will provide 3G and HSPA services as well as broadband Internet connections with speeds of up to 7.2 Mbit/s.

According to Smart Enterprise Wireless Marketing Head, John Eric Alviz, this sector-targeted application offers a cost-efficient choice for corporate clients for easy-to-use touch-centric mobile to permit a call-planning function for doctor coverage, itinerary creation and approval management. It includes built-in connectivity delivering not only secure solutions to address the critical needs of the pharmaceutical supply chain, but brings innovative M2M solutions to provide a value-added service to enable medreps’ two-way real-time voice and data communications to also provide reliable services that can have an impact on patient care.

The evolution of this medical M2M application emerging in medical and pharmaceutical settings consists of a two-year service to handle operations, said Alviz. The service will benefit many of the medical representatives in the country as it gives them the widest network coverage possible to be able to do work even while outside of their offices.

Edited by Braden Becker

Contributing Writer

Related Articles

Ethernet Power Transmission Takes Another Step Forward

By: Ken Briodagh    10/25/2016

As the IoT develops, a combination of lower power devices and efficient power transmission will solve many of the access issues the industry currently…

Read More

Game of Thrones: IoT Connectivity Edition. Houses LoRa Sigfox NB-IoT Wi-Fi Battle for the Kingdom

By: Special Guest    10/25/2016

As the Internet of Things (IoT) develops and evolves across the globe, the competition between communication protocols grows increasingly heated.

Read More

T-Mobile positions to take its Un-carrier movement to the IoT realm

By: Special Guest    10/24/2016

The launch of the iPhone 7 and T-Mobile One bolsters revenue growth in 3Q16

Read More

u-blox to Support Verizon LTE Cat M1 by End of 2016

By: Ken Briodagh    10/20/2016

In a new release, u-blox, a leader in wireless and positioning modules and chips, announced plans to launch a module supporting Verizon's Category M1 …

Read More

Qualcomm Appoints Alex Rogers as EVP and President of QTL

By: Ken Briodagh    10/19/2016

Qualcomm Incorporated has announced its promotion of Alex Rogers to Executive Vice President (EVP) and President of Qualcomm Technology Licensing (QTL…

Read More