Smartphone Replication Technology, Navigation Applications Will Lead to Low-Cost Navigation in Auto Market

By Ed Silverstein December 05, 2012

Navigation applications and smartphone replication technology will lead to low-cost navigation, according to recent reports on the auto market in Europe and Russia.

In addition, smartphone-based navigation inside cars will dominate the European and Russian automotive navigation market.

Required automated emergency response systems will also result in Europe becoming one of the biggest markets for telematics systems, according to a new study from Frost & Sullivan. OEMs will use the eCall and ERA GLONASS mandates to provide telematics packages.

Frost & Sullivan also predicts there will be 19.3 million units by 2016 in European navigation systems OE (open embedded), aftermarket embedded and portable navigation devices (PND).

There will also be 413.2 million smartphone navigation subscribers and 5.2 million new telematics service subscribers by 2016 in Europe, MenaFN reported. Navigation systems in Russia will be 2.5 million units, smartphone navigation subscribers will be 4.4 million and new telematics service subscribers will be 415,000 by 2016.

"Smartphone replication technologies and navigation applications will usher an era of low-cost navigation, an area which used to be dominated by PNDs," Krishna Jayaraman, an analyst at Frost & Sullivan, said in a statement from the firm. "The eCall mandate will drive the market for telematics services. Mobile phone-based telematics systems will be popular in Europe owing to high smartphone penetration and lower costs."

Also, PND manufacturers are entering the OE sector with low-cost, in-dash solutions – leading them to compete with Tier 1 suppliers.

"Packaging of multiple services and offering them at attractive prices is the key to competitive survival," Jayaraman explained in a statement carried by IoTevolutionworld. "OEMs [original equipment manufacturers] will face the challenge of upgrading their system offerings with the latest human machine interface (HMI) to ensure consumer interest. Customer retention will lie in providing value-added services and smart pricing."

Edited by Rich Steeves

IoTevolutionworld Contributor

Related Articles

KP Performance Antennas Announces New Choices for P2P and CPE

By: Ken Briodagh    3/20/2018

KP Performance Antennas, a manufacturer of WISP antennas and accessories, has introduced two dual-polarized feed horn reflector dish antennas.

Read More

Io-Tahoe Announces Machine Learning Smart Data Discovery Platform

By: Ken Briodagh    3/19/2018

New Data Catalog Feature Enables Data Governance, Enhanced Data Management and Compliance

Read More

Unifying the Connection of Things and People at the Intersection of IOT and UC

By: Cynthia S. Artin    3/14/2018

As more and more Communications-as-a-Service are heading over-the-top and to the clouds, the distinction between different network types is blurring.

Read More

Vicious Circle of AI, Data and Predictive Analytics

By: Special Guest    3/8/2018

Dell plans to leave a serious imprint in IoT space, and AI-powered analytics will make a huge part of the company's first three-year initiative projec…

Read More

Senet and Atos Partner to Take on the LoRaWAN Network Security World

By: Cynthia S. Artin    3/8/2018

Senet has announced with Atos a partnership integrating the company's Bull Horus security suite with Senet's cloud-based IoT connectivity platform.

Read More