Menu

IoT FEATURE NEWS

Are IoT Companies Full of ____it?

By

Earlier today, we received notice of a press release that Sigfox had just finished providing its 8th country with full coverage. And the tone of it reminded me of the Verizon announcements about the number of PoPs covered with LTE. “Can you hear me now?”

Now normally, one would think that announcement would be a huge accomplishment and say “kudos to you Sigfox. Job well done.” But Sigfox has been doing a lot of hype. And not all of the hype equals the reality of the low power wide area market today.

So I re-read the email we receieved, and wouldn’t you know it, I didn’t have to look too hard to see where they may have hyped things. Team Sigfox covered Luxembourg.

With a population of 543,000 and covering 998 square miles, Luxembourg is a quarter the population and 13.5% the size of the San Antonio metropolitan statistical area – or what I like to call home.

So congratulations Sigfox, you lit up an area smaller than the 7th largest city in the U.S. by population.

Now I get it, tech companies need to provide a fair amount of hype in order to appease investors. But one of the challenges to what is going on in IoT right now is overstatement by under-performing organizations.  

Image via Shutterstock

I like what you’re trying to accomplish with the network, Sigfox. Please don’t become one of the spin-machines that over-promise and under-deliver. If you keep messaging in context we won’t have to look for our own apples to apples comparisons.

Because right now I could state that “Sigfox deployments to date almost equal that of the land mass equal to one US State.” And I would be factually correct. But that too is out of context. And while it is true, comparing the area of Alaska to the square miles covered by Sigfox would be wrong.

So keep building, but don’t over-hype. And you’ll get the press and attention you’ve earned.




Edited by Maurice Nagle
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Founding Analyst and Chief Technology Evangelist

SHARE THIS ARTICLE
Related Articles

Texas Passes Unique AI Laws

By: Carl Ford    7/3/2025

What is the new Texas AI law all about and what does it mean for businesses and government entities?

Read More

I've Asked the Security Experts, But It's Time You Have Your Say

By: Carl Ford    6/27/2025

Security experts are quick to say they know what's happening, but here's your opportunity to weigh in on the state of cybersecurity in IoT.

Read More

Mary Meeker Returns with AI and Breezes Past AIoT

By: Carl Ford    6/26/2025

We are entering an era where intelligence is not just embedded in digital applications, but also in vehicles, machines, and defense systems

Read More

Nothreat Fights AI Fire with AI in Firewalls

By: Carl Ford    6/26/2025

According to Nothreat, the only way to fight AI cyber threats in IoT with AI is to go beyond detection and into active containment, deception, and aut…

Read More

How Kapitus is Reshaping SMB Funding

By: Carl Ford    6/16/2025

Kapitus is a financial institution that provides various financing solutions to SMBs, operating as both a direct lender and a financing marketplace.

Read More