Litmus Automation Expanding into Japan


Automotive consumers in Japan are going to be getting an advancement in IoT with the expansion of a provider.

Litmus Automation, an Internet of Things (IoT) platform provider, announced expansion into Japan. Along with the expansion there will be an addition of a local country manager who will be Venu Sathiraju. 

The automation company has achieved early success in Japan with Fortune 500 customers, such as Nissan, which has taken advantage of the company’s next generation IoT solution. With the new hire of Sathiraju, Litmus Automation will work to expand their support and pipeline in Japan to help more enterprise customers connect and manage complex and distributed systems.

“Japan offers a key expansion opportunity for us based on its economic makeup and the strength of the manufacturing and automotive industry,” said Vatsal Shah, CEO/Co-founder, Litmus Automation.  “As demonstrated by our early marquee clients worldwide, Nissan and Renault, there is a desire for our products in the Japanese market and we are pleased to expand our efforts to meet demand. Venu is a seasoned business development executive and has a large network of business contacts in Japan.”

Sathiraju brings 25 years of experience in strategic sales, business development and enterprise IT product management including key positions at Cisco, IBM and BT Global Services. He has extensive experience building businesses for enterprise solutions in Japan and the rest of Asia Pacific. He has also successfully helped launch many new companies and products in the region.

“Litmus Automation has a great IoT Middleware solution that I believe will allow Japanese companies to quickly realize the full potential of connected industrial and transportation solutions. The pain points that have been inhibiting deployment of IoT solutions, especially with many legacy devices in Japan, can now be addressed with Loop,” said Sathiraju. “I am thrilled to join Litmus Automation and I look forward to making Litmus' Loop platform an integral solution component for our customers and partners in Japan.”

The expansion in Japan will feature Litmus Automation’s innovative IoT products, Loop and LoopEdge, the proven combination of secure connectivity, device management and application integration for industrial manufacturing and connected transportation.

Litmus Automation has forged ahead as a leading automation company for the consumers of Japan.

Edited by Ken Briodagh
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