Menu

IoT FEATURE NEWS

New Mobile IoT Platform Launches for Fan Experience

By

With a recent announcement, QWASI Media, a communication technology company, has launched qLOYALTY, an Internet of Things (IoT)-enabled solution designed to manage Fan Communication.

qLOYALTY is designed to revolutionize how brands and sports teams communicate with fans using real-time data to personalize loyalty and VIP experiences. It uses digital listening posts like NFC, WIFI and BEACONS to create mobile experiences without fans having to download an app. It will send reminders to fans about upcoming games, welcome them by name as they walk into events, and reward them with points that can be redeemed for SWAG like game-worn jerseys.

Additionally, development teams are able to collect donations over mobile, advertisers can see ROI on their sponsorship messaging, and qLOYALTY gives fans the ability to text security personnel if they see suspicious activity.

“We are excited to use new mobile technologies to elevate the fan experience, create a new type of profit center for universities, and keep fans safer as they attend events,” said Lara Hanson, founder, QWASI Media. “Today, most organizations rely solely on Email and Social Media to drive engagement, and are not tapping into the one thing everyone has with them at all times – their mobile devices. As a former basketball player at Fordham University, I understand the challenges organizations face around fan engagement, and the opportunities mobile technology provides.”

With qLOYALTY, Fordham launched a new program which increased fan engagement by 290 percent in year one.

“We wanted to develop a new and exciting way to engage our student fan base. Students are always on their phones, so it was only natural for us to find a more relevant way to communicate with fans on their phones,” said Mary Alice Limperopulos, Ticket Manager & Asst. Director of Marketing, Fordham University.




Edited by Alicia Young

Editorial Director

SHARE THIS ARTICLE
Related Articles

HiveMQ Bends MQTT Data Transport Flexibility

By: Greg Tavarez    11/30/2022

The HiveMQ Enterprise Extension for Amazon Kinesis allows customers to integrate IoT implementations with their cloud strategies.

Read More

Sony Semiconductor's New Chipset Revolutionizes IoT Deployments

By: Greg Tavarez    11/28/2022

Sony Semiconductor Israel's ALT1350 chipset is designed to support the market needs of utilities, vehicles, tracking devices, smart cities, connected …

Read More

Sumitomo Invests in IoT Company ClearBlade

By: Tracey E. Schelmetic    11/23/2022

ClearBlade's IoT, Edge and AI software is used in use at some of the largest companies in North America and the company is looking to expand around th…

Read More

Basis Technologies and Tech Mahindra Expand Smart Utilities

By: Stefania Viscusi    11/21/2022

Basis Technologies and Tech Mahindra will combine their offerings to help accelerate delivery of smart utility solutions in the U.S. and Europe.

Read More

IoT Platform Company Soracom Announces Five Million Connected IoT Devices

By: Tracey E. Schelmetic    11/21/2022

Soracom announced it is now keeping more than five million IoT devices connected around the globe for companies of all sizes in many vertical markets.

Read More