Malibu and Kahlua Launch 'Living Lab' Technology Hub


Malibu and Kahlúa are launching a new technology demonstration and rapid prototyping space at a global headquarters in Stockholm.

The space, which has been created in conjunction with the company’s technology innovation agency, SharpEnd, reportedly will be used for brand, market and journalist demonstrations on how digital practices are being leveraged by the Malibu and Kahlúa brands, giving a snapshot of ‘what’s next’ for drinks evolution.

“The purpose of not only talking about what we do, but rather showcasing it, is an important part of the Living Lab process,” said Johan Radojewski, Director Comms & Channel Marketing, the Absolut Company, which owns Malibu and Kahlua. “Our belief is that brands need to incorporate a lot more trial and error into their ways of working, so that we don’t just base decisions on theories but actual learnings. Being able to demonstrate these prototypes to the wider team, to the press and to our consumers – via real live demos is a vital part of our learning process and our continued focus on utilizing cutting-edge technology in ways that deliver real consumer value.”

Among the technologies being demonstrated in the ‘Living Lab’ rapid prototyping space are: Augmented reality at point of sale, beacon technology to drive on-trade footfall, responsive signage systems, smart packaging and voice-enabled apps.

“The emphasis is very much on it being a living space, with additional prototypes constantly being added as part of the brands ongoing commitment to sustaining Malibu and Kahlúas position as a pioneer in the drinks space,” said Cameron Worth, founder, SharpEnd.

Ken Briodagh is a writer and editor with more than a decade of experience under his belt. He is in love with technology and if he had his druthers would beta test everything from shoe phones to flying cars.

Edited by Ken Briodagh

Editorial Director

Related Articles

Revenue Sharing Could Make or Break Prospects of New IoT Players

By: Special Guest    10/23/2018

From automotive to telecom, businesses seeking to maximize revenues from the Internet of Things (IoT) will need to become much more adept at revenue s…

Read More

A New Reality in Tech Support: AR Poised To Disrupt Field Service

By: Cynthia S. Artin    10/23/2018

The operational costs of providing in-person support for connected appliances, devices and services are unsustainable, and human experts, assisted by …

Read More

A Perfect Team: How Blockchain Can Drive the Internet of Things

By: Special Guest    10/23/2018

It's not surprising that emerging technologies like blockchain and the Internet of Things draw a great amount of interest among enterprises.

Read More

IBM Breaks Open the Black Box of AI

By: Chrissie Cluney    10/23/2018

IBM has introduced technology designed to give businesses new transparency into AI and enable customers to have the ability to fully harness the techn…

Read More

Cybersecurity in POS Systems: A Boardroom Primer on What Is Holistically Needed

By: Special Guest    10/22/2018

Cybersecurity methods of the past have included a 2-pronged approach of Network-level "firewalls" and appliances to software solutions on servers and …

Read More