Menu

IoT FEATURE NEWS

Malibu and Kahlua Launch 'Living Lab' Technology Hub

By

Malibu and Kahlúa are launching a new technology demonstration and rapid prototyping space at a global headquarters in Stockholm.

The space, which has been created in conjunction with the company’s technology innovation agency, SharpEnd, reportedly will be used for brand, market and journalist demonstrations on how digital practices are being leveraged by the Malibu and Kahlúa brands, giving a snapshot of ‘what’s next’ for drinks evolution.

“The purpose of not only talking about what we do, but rather showcasing it, is an important part of the Living Lab process,” said Johan Radojewski, Director Comms & Channel Marketing, the Absolut Company, which owns Malibu and Kahlua. “Our belief is that brands need to incorporate a lot more trial and error into their ways of working, so that we don’t just base decisions on theories but actual learnings. Being able to demonstrate these prototypes to the wider team, to the press and to our consumers – via real live demos is a vital part of our learning process and our continued focus on utilizing cutting-edge technology in ways that deliver real consumer value.”

Among the technologies being demonstrated in the ‘Living Lab’ rapid prototyping space are: Augmented reality at point of sale, beacon technology to drive on-trade footfall, responsive signage systems, smart packaging and voice-enabled apps.

“The emphasis is very much on it being a living space, with additional prototypes constantly being added as part of the brands ongoing commitment to sustaining Malibu and Kahlúas position as a pioneer in the drinks space,” said Cameron Worth, founder, SharpEnd.


Ken Briodagh is a writer and editor with more than a decade of experience under his belt. He is in love with technology and if he had his druthers would beta test everything from shoe phones to flying cars.

Edited by Ken Briodagh

Editorial Director

SHARE THIS ARTICLE
Related Articles

IoT Time Podcast S.4 Ep.9 Guavus

By: Ken Briodagh    3/15/2019

On this episode of IoT Time Podcast, Ken Briodagh sits down with David Yates, VP, Tech Product Management & Marketing, Guavus, to talk about how servi…

Read More

How IoT Saves Workers' Lives

By: Special Guest    3/15/2019

Let's explore several real-life examples of how both technology giants and small startups leverage IoT to help employees stay out of harm's way.

Read More

Key Challenges Still Impacting IoT Success

By: Special Guest    3/14/2019

It's too complicated to get IoT projects off the ground. Organizations need to evaluate, acquire, test, deploy, integrate, secure, maintain and suppor…

Read More

Sectigo Announces Strategic Alliance with Kyrio to Secure Device Ecosystems

By: Ken Briodagh    3/14/2019

Sectigo has formed a strategic alliance with Kyrio to offer knowledge about planning and executing device security programs throughout the lifecycles …

Read More

New Rethink Technology Research Report says IoT M&A Activity is Ending

By: Ken Briodagh    3/13/2019

A new study reportedly indicates that a declining number of transactions at lower prices means that many IoT businesses might be missing their chance …

Read More