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IBM and Diltex Partner for Bridal Fashion

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Diltex Inc. is the Mexican company owner of the Ilusión & Fiorentina labels, the sales agent of Vanity Fair Brands and the franchises of David's Bridal in Mexico.

Diltex and IBM have announced that the fashion company is improving customer experience and strengthening its production, distribution and commercialization processes through digital transformation with IBM.

“Our customers are our main focus. In Diltex we have set ourselves the goal of serving our clients in any channel they wish with an unique experience,” said Ricardo Segón, director, IT, Diltex. “Omnichannel plays a fundamental role at this point, because either via web, mobile or physical store, people want to connect with the brand and have a homogeneous experience. Today, IBM is responsible for our technological infrastructure to help make our internal processes more efficient, what is translated in better care of our customers.”

According to the Organization of Economic Co-operation (OECD), 25 percent of the global economy will be digital in the next five years. The use of new technologies will become key to ensure competitiveness and high performance. When it pertains to fashion, information technologies have become influential in boosting innovation and agility. This will allow for the building of an infrastructure that lets managing, connecting and securing the information and data needed to improve client loyalty and the efficiency of the business.

With innovation as main driver of growth, Diltex has anticipated those changes. The fashion company has ensured high availability of its technological infrastructure, as well as virtually unlimited growth of its operations and digital transactions.

“Diltex has already begun the path of their transformation, implementing a comprehensive strategy that includes not only renewing the customer experience, but strengthening its entire technological structure to streamline its internal processes, maximize revenue and reduce costs,” said Eduardo Sarmiento, service director, IBM Mexico. “With this project, we are helping Diltex build and run a technology environment that is protected and easier to implement, with the final customer in the center of their strategy.”

With this agreement, Diltex and IBM seek to appropriate the transforming capabilities of technology. The companies hope to generate experiences that can give more value to its customers and employees and encourages its growth in Mexico, the United States and Central America.


Chrissie Cluney has been a correspondent for IoT Evolution World since 2015. She holds a degree in English with a concentration in writing from the College of Saint Elizabeth.

Edited by Ken Briodagh
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