The Internet of Things Is Impacting Online Marketing in Significant Ways


The internet has now become something that is ever-present in our lives. Its reach permeates our lives at nearly all times and dictates many of the decisions we make. No longer do we seek out to access the internet – it is an assumed fact that it is always readily available through most of the devices we are using regularly.

When it comes to online marketing, the internet of things has had a significant impact on the way we conduct online marketing now. If you aren’t already implementing these strategies, here are several ways you will want to adjust your online marketing strategy to reflect the impact the internet of things has had.

Everything On-Demand
We are becoming more accustomed to getting everything we want nearly instantaneously. Whether it is immediate information or next-day delivery of a package from half way around the world, we are getting more used to getting what we want exactly when we want it. As the internet of things continues to develop, this can only be expected to increase, even to the point where we won’t have to order what we want because it will simply automate itself.

Be Personal
Even though there’s increased automation, users still want to feel as though they are seen as individuals. Tailoring marketing efforts to be more personalized means you’re meeting their needs to feel recognized while still giving them what they want. It’s actually becoming easier and easier to create personalized, targeted marketing campaigns with the connectivity of so many devices along with the social media profiles providing so much data.

“Regardless of how connected they are and how automated they want their lives to be, people still want to feel and be treated like individuals. Targeting them directly with personalized messages and marketing is a great way to give them this personalized touch,” explains John Gordon, Marketer, Academized and Paper Fellows.

More Devices Being Connected
Not only are we all connected through our mobile devices, but we are finding more and more ways to get and stay constantly connected to the internet. Through our smart watches, TVs, in our cars and even in our home alarms and appliances, we are increasing the number of ways in which we are connected. All of these devices being used help to paint a picture of the user that can then be implemented into a marketing strategy.

This also means that marketing will have to be tailored to suit each type of new device being used, in order to take full advantage of the scope of reach.

Automated Ads
Figuring out who to target with ads is becoming easier than ever with the help of machine learning and developments. Ad automation takes out so much of the legwork of researching, compiling and analyzing data. For the moment, ads aren’t managing themselves entirely, but there’s a movement towards this that should allow campaign managers to focus less on the data side of advertising and instead put more attention on the creative end of it.

IoT Apps Are on The Rise
It seems as though every device now is hooked up to the internet, from watches to refrigerators. You can control many of the things happening in your home, for instance, without actually being home – turning the lights on and off, disarming or arming an alarm and even remotely answering a knock at the door can be done through mobile devices. With all of these new devices now playing a role, marketing strategies need to adapt to reflect these new additions.

“We aren’t just turning on our computers or smartphones to access the internet anymore. It’s all around us and in nearly every device we use. So, if you’re looking to create a successful marketing campaign, you should make the most of your potential reach by including as many types of devices as you can. Wherever it makes sense for you to have a presence, show yourself,” outlines data analyst Charlie Clarke of Australian Help and Big Assignments.

Get Ready For Voice Search
We’ve just begun to scratch the surface of voice search and digital assistants. The number of voice searches being done is on the rise, and it’s quickly becoming the most popular way to look for information online. Make sure you’re voice search optimized and get ready for big changes that are coming in this area.

The Internet of Things has significantly changed the way online marketing is conducted. Adjust your online marketing strategy to take these factors into account and in order to have a continued impact.

About the author: Nora Mork is a tech journalist and contributor at UK Writings and Essay Roo. She helps brands get new information by speaking at tech events and writing for blogs and magazines, such as Boom Essays.

Edited by Ken Briodagh
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