Internet of Things Consortium Welcomes Informed XP to Membership

The Internet of Things Consortium (IoTC), a business development association for the Internet of Things (IoT) ecosystem, recently announced the addition of Informed XP to its membership roster. A company that is researching, designing and developing user experiences (UX), IXP says it is set on extending the value of UX for the industry and leading the way forward in contributing to the evolution, adoption and practice of human-centered design.

“We are honored to bring to the consortium a partner that is focused on creating engaging and persuasive experiences for individual consumers,” says Greg Kahn, CEO, IoTC. “With UX at the heart of the omnichannel experience consumers have come to expect in the digital age, IXP has the tools, expertise and talent to deliver intelligent products and designs— which will help move the IoT industry forward.”

UX practitioners rely on research to gather real data from real users to inform and improve design. However, compiling, analyzing and synthesizing that data can often be laborious and manual, especially when using traditional field study methods such as direct observation and contextual inquiry. Because of this, many companies still choose to skip out on important research activities. Therefore, opportunities to make this process less time-consuming and/or easier to digest could significantly benefit the UX field, as well as save companies time and money.

“We are excited to join such an impressive group of individuals, brands and companies working together to realize the full potential of the IoT and a connected future where everyone benefits,” says Tina Williams, founder, IXP. “From Fortune 500s to start-ups, we’ve spent time across 11 various industries helping teams and organizations achieve their goals, and we look forward to collaborating with other industry leaders to maximize the value of IoT for the human experience.”