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A New IoT Marketplace Opens as SenRa Launches Incana

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Adding to the dynamic and growing array of IoT marketplaces, SenRa, a PAN India LoRaWAN public network operator, announced they have launched Incana, named after the Senra Incana, a symbol of growth and creativity.

Developing IoT solutions is not easy; in fact, because of the nature of the technology and its related systems, connecting “things” over a network, collected data, computing on that data at the edge, aggregating that data from different sensors on a gateway, and sending that data to the cloud for compute, analytics and in some cases control systems creates a “digital supply chain” that brings value across many domains.

Given the runaway growth of IoT, and the billions of dollars invested in companies developing all components, including devices at the edge of the network, it has become increasingly difficult to navigate the vendor landscape. Being able to research, discover, then purchase, set up, create a proof of concept, then scale into generally availability is made easier on the best marketplaces which deliver an “e-commerce” experience for developers.

As more companies emerge in the IoT market and announce solutions ranging from connected devices to Connected Field Service, products to platforms, these marketplaces will compete based on how well they are organized, and how efficiently they connect buyers and sellers, while catering to a very “high end” audience of enterprise solution developers.

Some of the best known established IoT marketplaces today include Microsoft Azure IoT Hub and Marketplace, MyDevices which complements their marketplace with the Cayenne developer platform, along with Aeris, Amazon Web Services, Dell, IBM, Intel, Libelium, PTC/ThingWorx, TELUS, Sierra Wireless and dozens more.

What is different about the new SenRa Incana marketplace? Like others, their domain will host a variety of IoT devices, gateways, and starter kits from their partners. A company statement said, “SenRa looks to use this platform to increase awareness of the growing IoT hardware ecosystem in India and abroad.”

SenRa is one of the fastest growing IoT service providers in the industry, having lit up over 67 smart cities across India in less than three years.

"Over the last three years, we have seen a tremendous growth in India's IoT hardware ecosystem. With amazing collaboration between our partners, we have been able to create a platform for users interested in exploring what IoT has to offer," said, Ali Hosseini, Chief Executive Officer of SenRa. "Our platform is focused on providing an open experience with a variety of options and a place where users can shop knowing the purchases they make will work reliably."

Incana has been designed specially to cater to the needs of the IoT community eliminating the loss of time and money spent in search of reliable hardware. To ensure high quality products, SenRa and their partners work together to qualify the functionality and performance of hardware prior to making it available on their site.

SenRa, is a contributing member of the LoRa Alliance, is a PAN India Low Power Wide Area Network Provider (LPWAN), specifically LoRaWAN, for the Internet of Things (IoT) and Machine to Machine (M2M) solutions and applications, and may be focused primarily on devices and services that cater to the LoRa community.


Juhi Fadia is an engineer, analyst, researcher and writer covering advanced and emerging technologies.

Edited by Ken Briodagh

Correspondent

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