For Retail and Beyond: ServiceNow Acquires G2K to Transform Workflows


Digital workflow company ServiceNow’s mission requires no boiling-down thinking or complex deciphering. It’s simple: “When innovation works, the world works.” By neatly digitizing and automating siloed processes, ServiceNow is able to make dramatically improved experiences a reality for individual workers and for their teammates around them.

Earlier this month, ServiceNow announced that it signed an agreement to acquire AI-powered platform G2K, a company with its own (if not similar) mission to help clients maintain security and sustainability in a world packed nigh-infinitely with data.

Together, the two plan to, quote, “take on retail and beyond,” industry-wise.

“And retail is just the beginning,” said Karel van der Poel, Senior Vice President and General Manager at ServiceNow. “This acquisition allows ServiceNow to create even greater simplicity and efficiency for our customers’ growing needs in any industry, from manufacturing and supply chain to transportation and entertainment.”

Here’s how it’ll work: Since G2K’s smart IoT technologies allow businesses to connect real-time data across brick-and-mortar storefronts (plus other physical spaces) for a complete view of vital operational data, ServiceNow plans to add said technologies to its Now Platform. Said Now Platform produces highly customized solutions for solving complicated challenges that require data integration from multiple systems of record. It also allows no/low code development by business operations analysts to build their own apps for not-as-complicated tasks that might be managed through spreadsheets, email and legacy tools.

The long story short? By taking G2K’s tech and adding it to the Now Platform, business managers will be better equipped to intelligently action both in-store and digital data with enterprise-grade workflows.

This is not inconsequential; in 2023, many businesses still struggle to turn vast amounts of valuable data into actions that cause-and-effect measurable impacts. Per G2K and ServiceNow, “this is especially true for retailers with the unique challenge of managing operations based on a wide variety of data streams across thousands of employees, customers and stores.” (And in IoT, the flow of data is always front and center.) So, that data must be able to connect back to central operations.

“ServiceNow is relentlessly focused on co-creating the future of work for customers,” van der Poel added. “By developing an AI-powered end-to-end IoT workflow solution with G2K, we’ll gain the flexibility to invest this support in even larger-scale projects.”

Omar El Gohary, Chief Technology Office and co-founder of G2K, agrees with van der Poel.

“Many retailers are turning to a range of AI solutions to help reshape retail experiences for employees and customers alike, but this can result in fractured operations across enterprises," El Gohary said. “Together, G2K and ServiceNow will realize a connected vision for our customers and help transform the world of work for retail and beyond – and we couldn't be more excited about it.”

Edited by Greg Tavarez
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