Samsung Storms CeBIT 2015 with Bold IoT Strategy and Enterprise Platform Launch

By Ken Briodagh March 16, 2015

CeBIT, one of the biggest and most influential IT shows in the world began today, March 16, and launch keynoter Won-Pyo Hong, President and CMO of Samsung Electronics, caused quite a stir with his explanation of the electronics giant’s vision for the future of M2M and the IoT. CeBIT will run until March 20, at the Hannover Exhibition Grounds in Hannover, Germany, and we’ll be watching all week to bring you the news you need to know.

In his speech, Hong acknowledged the opportunity that is evident in the IoT, but also cautioned that there are many challenges to be overcome before mass adoption can occur.

“As more and more businesses adopt the Internet of Things, we have a great opportunity to enhance customer value with increased productivity and profit. Significant advancements can be made in the business process through the application of IoT in inventory management, energy efficiency and more,” Hong said. “However, we first have to overcome the challenges of platform compatibility, data analysis and security in order to accelerate IoT adoption.”

 At the same time, he announced that Samsung is set to make a big move into the IoT enterprise sector with its new Samsung Business brand, designed to unify the company’s business solutions portfolio, including Samsung KNOX for security and enterprise mobility management, Samsung SMART Signage solution and Samsung printing solution, and it includes tailored programs for target industry-specific uses across retail, education, hospitality, transportation, and logistics. These full solutions are on display at the Samsung booth at CeBIT, but here are a few highlights and key features.

For retail, the brand has offered a portfolio of integrated solutions across digital signage and mobile devices, designed to help retailers build engaging and connected shopping and dining experiences for consumers.

In education, the focus is on enriching leaning by helping teachers be more effective and administration be more efficient. The Samsung School Solution integrates Samsung mobile devices with interactive learning tools to make classroom collaboration easier and more fun through screen-sharing, on-screen quizzes and digital handwriting using the S-pen. Meanwhile, teachers can prepare class materials and maintain control over students’ learning devices and materials in a simple integrated interface.

Hospitality brands can take advantage of Samsung Business for its advanced infrastructure, designed to optimize operational efficiency. One management solution offers a premium in-room experience for guests, including features like auto-adjustment of room lighting and blinds for optimal brightness levels, which simultaneously lets hotel owners offer customized services. The Information Bulletin Touch greets guests with relevant messaging and real-time information as they check in.

The healthcare tools are really powerful and interesting. Samsung’s innovative mobility solutions can help caregivers provide better care with tools that help them move beyond immediate treatments and maintenance and help improve overall wellness. The Preventive Mobile Cardiac Rehabilitation system enables real-time, continuous rehabilitation monitoring of chronic cardiac conditions, giving healthcare providers vital information required for accurate decision making and precise care delivery. It works by marrying Samsung Galaxy devices and the wireless BodyGuardian cardiac sensor. The Vidyo platform brings back the age of the house call, just via video conferencing.  

Financial Services needs two things from Samsung: security and customer service. To address those needs, the brand has released enterprise devices and automated document management solutions, designed to transform financial processes for swifter, more personalized customer service, while ensuring security at every touch point. Finally, the transportation solutions are ideal for monitoring and measuring real-time data and turning it into more efficient transport plans.

Samsung sees the power of IoT and it’s going to put its considerable power in gear to take the lead across key industries. And it’s looking good. Keep checking back all week for CeBIT news, as it happens. 

Edited by Dominick Sorrentino
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