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IoT of Beer: Zoomdata and Informatica Deliver IoB to Your Local Pub

By Ken Briodagh May 16, 2017

According to a recent release, Zoomdata, developers of a visual analytics platform for big data,  has launched a new technology partnership to integrate with Informatica’s Intelligent Streaming (IIS) product family. One of the first joint customer use cases is with a global beer company aiming to optimize delivery of its suds.

With Zoomdata’s streaming architecture, IIS users reportedly now have an end-to-end Internet of Things (IoT) solution, in which IIS connects, transforms and presents data to Zoomdata, which delivers a real-time interactive data visualization experience.

Zoomdata unveiled an Internet of Beers (IoB) use case for the partnership, which monitors real-time metrics like average tap pressure, average tap temperature, consumption based on pressure and temperature, consumption by city, brand of beer and even by bar location. These are all key metrics that the brewers can track to ensure the beer remains flowing at optimal levels to quaff consumption and quench customer demand.

“From ensuring beer continues to flow through the taps at the right pressure and temperature to analyzing billions of rows of data instantaneously to make better decisions, the collaboration between our teams provides a uniquely differentiated and robust complement for Zoomdata’s DataDVR,” said Justin Langseth, CEO Zoomdata. “The combination of both products will be a key enabler of customers’ digital transformation.”

“With the advent of big data technologies and the increasing digitization of every aspect of the value chain, organizations are looking to derive maximum benefit from the velocity of data, capturing as it becomes available, processing it and responding to events in real time,” said Ronen Schwartz, SVP and GM, Cloud Big Data and Data Integration, Informatica. “This collaboration goes to the core of our strategy of offering best of breed products to our customers. The combination of Informatica’s Intelligent Streaming solution and Zoomdata’s DataDVR provides a powerful and effective solution to harness the value from fast data.”




Edited by Maurice Nagle

Editorial Director

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